Consumer Insight Sr Analyst

Job Summary:

Consumer Insight Senior Analyst

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do.

At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions

through deep understanding of all relevant audiences.

You will reside within the Walt Disney World Consumer Insight Team, and specifically the Theme Park Team.

This team explores commercial opportunities and provides guidance for long-term planning strategy with a strong focus on operational performance, and with the goal of maximizing the guest experience within our theme parks to build long-term consumer loyalty and sustainable profitability.

Integration and interpretation of data, insight synthesis, and communicating results in an influential way are required to work with partners to solve questions. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.

You will report to a Manager within Consumer Insight and the location for this role is Orlando as a hybrid employee, requiring regular in-person availability with the option to also work partially remote.

What you will do:

The Consumer Insight Senior Analyst will be responsible for all phases of custom/ad hoc research projects (client side and vendor side), including but not limited to needs identification, methodology design (hands-on), data collection, querying and analysis, and presentation of results using the proper techniques along the way that provide insights and actionable results to address the business opportunities.

Manage

• Create fact-based insights – Test hypotheses and build models to produce objective and clear

conclusions.

• Handle multiple assignments – Oversee multiple projects at once, across varied partner groups and

complex businesses.

• Solve complex problems – Integrate and interpret data and insight to solve business questions and

identify opportunities.

• Exhibit curiosity – Gather a holistic understanding of the strategic context to ask meaningful

questions and inform impactful solutions.

• Team up with partners – Develop and grow relationships with partners to build influence, manage

external vendors, and lead specific work-streams and cross-function deliverables.

• Tell stories – Communicate findings in an easily understandable way that is actionable for the

business.