Consumer Insights Manager Canada And Global Projects

Consumer Insights Manager Canada and Global Projects -

About The Company

Circle K is a renowned convenience store known worldwide for quality products and excellent customer service. We are a Global Fortune 200 company and like to consider ourselves the 'biggest start-up' though we have existed for more than 40 years. At a $34 billion dollar market cap value, we have over 14,500 convenience stores across the US, Canada, and Europe.

Circle K seeks an experienced Consumer Insights Leader to join our multi-national convenience store chain acting in a strategic leadership role to support our Canada Business and Global Consumer Insights initiatives. The position is based in Charlotte, NC reporting to the Global Consumer Insights Director.

About The Manager Consumer Insights Position

The Consumer Insights Manager is a key leadership role responsible for driving strategic decision-making by providing actionable consumer insights and market intelligence to support the organization's growth and success. A competitive candidate must tackle business inquiries by developing thoughtful, incisive, and thoroughly practical learning plans, analyses, and reports which inform decisions and support business imperatives. You will empower the organization with what, why, and insights to activate by employing disruptive and novel approaches. This position involves managing our supplier’s network, conducting research, analyzing data, and delivering valuable consumer insights to various internal stakeholders within the organization with focus on Canada and Global Consumer Insights Strategic Projects. A demonstrated track record of analyzing and packaging data into compelling and impactful stories is required for success in this role. You will work to advance the company’s Voice of the Customer Programs, Digital Insights and Consumer insights support for specific business areas/geography.

Our Ideal Candidate Would Be

Experienced Consumer Insights Leader -- Deep expertise leading consumer insights at top retailers and/or experienced digital insights. An individual with ability to develop strategies aligned with the critical business imperatives. A leader with mastery of traditional qual/quant research techniques and an understanding of emerging approaches, including Journey mapping, social listening, trend analysis and AI applications in consumer insights.

Strong Collaborator-- Able to get things done without formal authority or reporting relationships, working across functions seamlessly to get things done. Great collaboration and partnership skills to interact and maximize external research agencies relations.

Day-to-day Responsibilities

• Collaborate with internal stakeholders to understand their information needs and ensure the delivery of timely and relevant consumer insights. Act as a trusted advisor and strategic partner to key decision-makers.
• Lead, design, build and manage Circle K’s Canada consumer insights agenda and key assigned global projects. Architect learning agendas designed to position Circle K to win at customer critical moments along the path to purchase.
• Take vision and customer needs, human insights, behaviors, and emotions and transform them into powerful and impactful user stories, personas, and scenarios to drive fact based decision making.
• Partner with external suppliers to deliver best in class insights and recommendations for business growth while experimenting with new and next research methodologies.
• Manage a range of research projects; concept testing, advertising, customer journey/packaging, positioning, consumer segmentation/demand spaces.
• Champion a customer-centric and data-driven approach that incorporates deep “Voice of the Customer” understanding into new product offerings and industry-leading experiences.

Qualifications

• Excellent communication and presentation skills, with the ability to distill complex insights into clear and concise messages for different audiences and comfortable communicating with executive level management. Ability to work independently and exhibit comfort in ambiguous situations with a proactive and positive attitude, willingness, and ability to take on new responsibilities.
• High aptitude for translating complex inquiries into simple, straightforward, and actionable results.
• Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques (including new to the world approaches).
• Demonstrated project management skills, including the ability to prioritize and manage multiple projects simultaneously.
• Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data.
• Able to constantly adapt and thrive in a fast-paced work environment. Learn fast and act decisively.
• Excellent interpersonal skills with the ability to influence key stakeholders.
• Bachelor’s or Advanced degree
• Partner and cultivate strong relationships with business stakeholders and external agencies to frame problems, prioritize and scope design efforts
• Seasoned professional with 7+ years of custom insight/research experience in either B2C or B2B. Significant retail experience is a plus.
• Loves being part of a team. Cultivates effective relationships to maximize cross-functional teams' engagement and productivity.
• 4+ years of customer experience, digital marketing/insights, product management, brand management, human-centered design, consulting, or related is a plus.

Circle K is an Equal Opportunity Employer.

The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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