Consumer Insight Sr Analyst- (Part-Time) (Cr)

At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. You’ll help inspire the magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world!

The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics), an organization within Disney Parks Experiences and Products Finance responsible for informing strategy development and influencing decision-making company wide. Consumer Insight’s role is to drive business value and consumer centric decision-making by deeply understanding both the consumer and the complexities of our business, leveraging actionable insights to identify new opportunities and execute strategies that meet desired business goals. We can only achieve this when we anticipate and address consumer needs and behaviors in ways that optimize the guest experience and drive improved business performance.

To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise, including Walt Disney Imagineering, Global Business Development, Creative Entertainment, Marketing & Sales, Theme Park Operations, Resorts Operations, Merchandise, Food & Beverage, Revenue Management, Pricing, Forecasting, Public Affairs, and many others.

What you will do:

We are seeking a Senior Analyst who will be responsible for providing breakthrough insights with a primary focus on global franchises and characters. These insights will be used to drive future strategies, identify opportunities, and mitigate risks. The Senior Analyst will support the team on all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal field team and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and research methodologies both in the qualitative and quantitative arenas while encompassing secondary resources.

What you will need:

• Ability to be flexible with work schedule, including days, nights, weekends, and holidays
• Undergraduate degree in relevant areas include, but are not limited to Behavioral Economics, Psychology, Sociology, Business Economics, or Cognitive Science
• Minimum 3 years relevant, hands-on experience in related field (e.g. market research, business analytics, strategic planning, market assessment, new product development)
• Excellent written and oral communication skills with experience in synthesizing disparate and sometimes contradictory learnings. Demonstrated use of presentation software and other media tools to tell a compelling and engaging story.
• Demonstrated experience with complex product or experience centric, creative research studies.
• Ability to partner and work well with various levels of the organization
• Hands-on experience mining and synthesizing primary and secondary data sources
• Critical thinker, able to sort through complex business issues and to think out of the box-willing to try different research approaches.
• Manage market research projects including key contact with stakeholders on research initiatives, and interface with research suppliers when appropriate.
• Demonstrated ability to handle confidential information
• Flexible and nimble - can adapt to changing priorities. Comfortable navigating and excelling in ambiguous environments with no playbook for success
• With Manager’s support, ability to build an analytic plan, design questionnaires, and analyze, synthesize and summarize data leading to actionable recommendations.

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What will set you apart:

• Hands-on experience with SAS/SPSS or similar package
• Knowledge of overseas markets and a global outlook
• Knowledge and application of data visualization software, e.g. Tableau
• Champion of new ideas and new business opportunities
• Experience in theme parks, hospitality, or entertainment
• Master’s or doctoral degree in social sciences, business, or other relevant field
• Management consulting, strategy, foresight, or agency experience
• Experience working with artists, designers, and other creative professionals
• Understanding of early-stage new product development.
• Experience in researching unique, "emotional" brands