Consumer Insight Intern, Spring 2024

Be part of an innovative team and culture…

Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing & Sales organization within Walt Disney Parks and Resorts. CIMA influences decision making with integrated, objective, and actionable insights.

Day in the Life...

Within CIMA, the Consumer Insight team drives value by developing a deep understanding of consumers and Guests that is leveraged to identify improvement opportunities and influence key strategies across the business. This internship will support the team with current projects.

• Assisting with qualitative and quantitative consumer research in support of the Disney Parks & Resorts segment.
• Partnering with leadership to analyze secondary data sources, design research studies, interpret qualitative and quantitative data, create presentations, and share results with internal stakeholders.

What We Are Looking For…

Basic Qualifications:

• Ability to effectively translate data points into findings and create compelling presentations.
• Experience collecting and analyzing data and reporting on the results.
• Demonstrated experience with SPSS or a similar statistical package.
• Strong organizational skills, attention to detail, and ability to prioritize competing tasks.
• Relationship builder, who excels in a collaborative environment.
• Strategic problem solving & analytical skills.
• Strong interpersonal and oral/written communication skills.
• Strong proficiency in Microsoft Excel and PowerPoint.
• A curious nature and passion for understanding the ‘what’ & ‘why’.

Preferred Qualifications:

• Demonstrated experience with Tableau.
• Previous market research experience.
• Familiarity conducting surveys.

Required Education:

• To be eligible for this internship you must be a junior, senior or a recent graduate (within 6 months of your graduation date) pursuing a Bachelor's Degree in Marketing, Economics, Sociology, Psychology, Statistics, Business or other related field.

Additional Information:

• Florida Housing: We provide housing opportunities for Florida Based Professional Interns through American Campus Communities, for more information click here.
• Must be able to have a consistent, reliable work schedule throughout the session.
• Must be compliant with The Disney Look appearance guidelines.
• Must not have completed one year of continual employment on a Disney internship or program.
• Must have reliable transportation to/from work.
• Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months of your application date OR currently participating in a Disney College Program or Disney Professional Internship.
• Must possess unrestricted work authorization.
• Program Length: The approximate dates of this internship are January 2024 – June 2024.
• Must be at least 18 years of age.

Required Materials/Additional Information:

• To be considered for this internship candidates must upload their college transcript indicating a cumulative GPA of 3.0 or higher.

Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.