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Usa Consumer Data Activation Analyst
Company | Mondelēz International |
Address | Miami, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Food and Beverage Manufacturing,Manufacturing |
Expires | 2023-08-01 |
Posted at | 10 months ago |
- Use business intelligence tools to provide insights and recommendations for business decisions.
- Be an ambassador of consumer data agenda, actively coach and democratize expertise across the marketing community and beyond.
- Stay up to date on industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.
- Build strong relationships with internal stakeholders and external partners to ensure data accuracy, completeness, and consistency.
- Collaborate with internal teams and external partners to develop and implement data collection and management plans.
- Develop and maintain dashboards and reports to monitor and measure the effectiveness of data-driven initiatives.
- Ensure compliance with data privacy and security regulations.
- Manage a cross-functional team and agency network in data collection, data management, and data analysis.
- Analyze and interpret consumer data to identify trends, insights, and opportunities across the entire consumer journey for our brands and categories.
- Conduct quantitative analysis and provide insights to identify trends, insights, and opportunities across the entire consumer journey.
- Experience in driving digital media ROI improvements across the organization.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- 5+ years of experience in consumer data activation, consumer data strategy development, quantitative analysis, and business intelligence.
- Strong leadership skills and ability to lead and mentor a team of data professionals.
- Experience with data analytics tools and platforms.
- Strong analytical and problem-solving skills.
- Bachelor's degree in Computer Science, Data Science, Digital Marketing, or related field
- Strong knowledge of data privacy and security regulations.
- Understanding of digital marketing channels and tactics.
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