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Brand Manager, Dove Performance - Deos
Company | Unilever |
Address | Englewood Cliffs, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Food and Beverage Manufacturing,Manufacturing |
Expires | 2023-07-29 |
Posted at | 10 months ago |
Brand Manager, Dove Performance
- Partner with inter-agency team and Digital Hub to deploy and optimize media plan and land brand digital priorities
- Drive incremental growth for our customers, working in alignment with Customer Strategy & Planning and field sales teams to support retailer needs. Land consumer promotion and shopper marketing programs through effective partnerships and deployment plans
- Manage, coach and develop 1-2 direct reports
- Lead key value creation initiatives including pricing strategy, fuel for growth and BMI spend optimization
- Lead marketing performance and operational management of the Dove Deodorant business, developing and executing annual plans for the brand to achieve competitive growth
- Work with global brand partners to optimize communication and innovation mixes for the U.S. market, delivering flawless launch and campaign execution
- Excellent analytical, quantitative and project management skills
- Past experience in Personal Care brands or portfolios is preferred
- Bachelor's Degree with 6+ years of experience in CPG marketing and/or sales
- Strong bias for action and accountability both for self and others
- Strong interpersonal skills; able to independently lead and motivate internal cross-functional teams and external agency partners
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