Brand Manager, Candy Jobs

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Hybrid: East Hanover, NJ

Brand Manager, Candy (Sour Patch Kids, Swedish Fish) will be responsible for developing and executing the Sour Patch Kids brand’s strategies across equity, portfolio, quality, communication, and activation plans. Ensures category P&L delivery by ensuring efficient execution of the launch plan, programming tactics, managing the brand budget, and making informed prioritization and resource allocation decisions. This will require working across creative agencies, managing the cross functional community, and seamless sales linkage to drive business performance.

Key Responsibilities

• Lead the development and execution of integrated communication, activation, and media plans, maximizing Media ROI, working with internal and external media partners
• Cooperate with sales planning, customer teams and shopper marketing to ensure growth across channels and manage execution/commercialization of customer/channel-specific PPA
• Partner with Consumer Insights to deliver key communications/media testing, measurement, and on-going optimization
• Deliver PPA & growth commercialization projects from ideation through launch
• Work with internal and external partners (sales and Nielsen) to identify brand and category trends to inform brand health and business strategy
• Drive P&L / category financial performance management by managing delivery of Candy A&C budget in line with target, and owning/managing down waste
• Brief and support national shopper marketing programs, including strategic briefing and creative oversight
• Manage Candy A&C budget in line with the target
• Travel will be required on an as-needed basis; for example sales meetings/conferences, agency meetings, brand events, etc.
• Partner with cross-functional team including but not limited to finance, integrated supply chain, research & development, quality, etc. to ensure flawless execution of the plans

Qualifications

• Strong strategic thinking and problem-solving capabilities
• Demonstrated track record of sales/marketing/commercialization execution
• Minimum of 3+ years' work experience or equivalent; brand marketing experience required; CPG specific experience highly preferred
• Ability to thrive in and handle ambiguity & fast paced environment
• Business Travel as needed.
• Strong leadership / communication / collaboration skills
• Strong business acumen and marketing capabilities
• Bachelor’s Degree is required; Master’s Degree preferred
• Analytic and creative thinking skills

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

Regular

Brand & Portfolio Management

Marketing