Brand Marketing Director - Diabetes

Careers that Change Lives

We are currently seeking an experienced and strategic Brand Marketing Director to join our innovative marketing team and lead our Diabetes Brand Strategy. As the Brand Marketing Director, you will play a pivotal role in transforming Diabetes by owning the development of a compelling long-term brand vision that guides how we show up internally and externally for customers. The candidate will build and articulate the brand architecture, develop brand book for global consistency, and brand stewardship across all touchpoints. They will build, communicate, and protect the Diabetes brand, while driving worldwide brand equity.

We believe that when people from different cultures, genders, and points of view come together, innovation is the result —and everyone wins. Medtronic walks the walk, creating an inclusive culture where you can thrive.

This position is based in Northridge, CA. Remote may be considered for exceptional candidates preferably based in Northern or Southern California or in Minneapolis, MN.

Medtronic Diabetes

When you join Medtronic Diabetes, you become a member of our global team of dreamers and doers who are working tirelessly to reduce the burdens for people living with diabetes.

You can’t take a break from diabetes, and this can be exhausting and burdensome for those working to manage their blood sugar levels on a daily basis. One in 10 adults in the U.S. are living with diabetes and current rates are projected to double by 2040. Typically, someone living with diabetes is faced with hundreds of diabetes related decisions a day: I’m hungry, what do I eat? What are my sugar levels? How many carbs does this meal have? How much insulin do I dose?

Medtronic Diabetes is working to alleviate this burden by designing the future of diabetes technology through next generation sensors (CGM), insulin delivery medical devices, and the power of data science and AI. The innovations in the diabetes field are at the nexus of the digital experience.

Medtronic’s overall mission is to alleviate pain, restore health, and extend life. That’s why our employees enjoy dynamic career opportunities while working to engineer extraordinary innovations that the world needs.

At Medtronic Diabetes, we are working with the global community to change the way people manage diabetes. Together, we will transform diabetes care by expanding access, integrating care, and improving outcomes so people living with diabetes can enjoy greater freedom and better health.

Click here to read more about the Medtronic Diabetes business.

A Day in the Life

• Partner with Marketing Operations to develop the infrastructure for managing digital assets globally and supporting process
• Recruit and manage relationships with external agencies and vendors in the development and ongoing management of the Medtronic Diabetes brand
• Craft a meaningful and differentiated Medtronic Diabetes brand expression from core narrative to creative expression to bring the brand expression to life across all touchpoints and audiences
• Brand Strategy Development: This leader will reimagine the diabetes brand position and marketing strategy, providing creative direction and thought leadership in the visual, verbal, and written expressions for our business.
  • Craft a meaningful and differentiated Medtronic Diabetes brand expression from core narrative to creative expression to bring the brand expression to life across all touchpoints and audiences
  • Recruit and manage relationships with external agencies and vendors in the development and ongoing management of the Medtronic Diabetes brand
  • Partner with Marketing Operations to develop the infrastructure for managing digital assets globally and supporting process
  • Create briefs to guide company-wide brand strategy and delivery
• Create briefs to guide company-wide brand strategy and delivery

• Be the Medtronic Diabetes brand evangelist and ensure full, consistent execution of the Medtronic Diabetes brand across the organization (marketing, sales, verticals etc.) and with external partners (enterprise customers, channel partners, etc.) in all communications
• Develop, implement and oversee adherence to Medtronic Diabetes brand guidelines across all content and communications
• Refresh all existing collateral and communications to express the evolved Medtronic Diabetes brand and create an ongoing, evergreen library of creative assets for broad use
• Rally the organization around the Medtronic Diabetes brand story and expression
• Serve as a Brand Champion for the business: Own the articulation of Diabetes positioning, brand promise, brand architecture, and other elements of the brand strategy and it continues to evolve. Drive brand consistency, build customer connectivity, and grow brand awareness.
  • Be the Medtronic Diabetes brand evangelist and ensure full, consistent execution of the Medtronic Diabetes brand across the organization (marketing, sales, verticals etc.) and with external partners (enterprise customers, channel partners, etc.) in all communications
  • Rally the organization around the Medtronic Diabetes brand story and expression
  • Develop, implement and oversee adherence to Medtronic Diabetes brand guidelines across all content and communications
  • Refresh all existing collateral and communications to express the evolved Medtronic Diabetes brand and create an ongoing, evergreen library of creative assets for broad use

• Develop, maintain and optimize foundational brand identity and architecture systems to support the product portfolio strategy
• Product Naming and Product Brand Architecture
  • Develop, maintain and optimize foundational brand identity and architecture systems to support the product portfolio strategy

• Set performance goals, track and manage brand awareness and perception metrics in partnership with Market Research
• Measure and report on brand awareness and sentiment
  • Set performance goals, track and manage brand awareness and perception metrics in partnership with Market Research

• Stay ahead of market and competitive trends to make sure brand and value proposition resonates with customers
• Partner across functions to ensure brand standards and needs are being met. Critical stakeholders include patient marketing, HCP marketing, product marketing, sales, R&D, regional marketers, and the Medtronic enterprise brand team
• Conduct market research and usability testing to ensure designs meet customer requirements to create exceptional user-centric applications and tools.
• Lead, coach, and develop team that consists of Brand, Marcomm/Graphic Design, UX/UI

Must Have: Minimum Requirements

• Bachelors degree required
• Minimum of 10+ years of relevant brand experience, or advanced degree with a minimum of 8+ years of relevant brand experience
• 7+ years of managerial experience.

Nice to Have

• Experience working with internal and agency teams to develop digital content and materials to support the brand
• Deep experience leading brand strategy, brand architecture, and brand introduction
• In-depth knowledge of the healthcare landscape, including understanding of medical terminology, regulatory requirements, and compliance considerations
• Advanced degree/MBA preferred
• Proven experience in Brand marketing within the healthcare or consumer industry
• Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies and product lines and customer types
• Collaborative mindset with the ability to work effectively with and influence cross-functional teams and external partners

About Medtronic



Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here.

In addition to Base Salary, this position is eligible for a Sales Incentive Plan (SIP), which provides the opportunity to earn significant incentive compensation for achieving or exceeding your goals. Learn more about total rewards here .

This position is eligible for an annual long-term incentive plan. Learn more about Medtronic Long-Term Incentive Plan (LTIP) here .

The provided base salary range is used nationally in the United States (except in Puerto Rico). Base pay is based on numerous factors and may vary depending on job-related knowledge, skills, experience, etc.