Associate Marketing Director, Subscriptions

Associate Marketing Director, Subscriptions

Endpoints News, a leading B2B media company, was founded in 2016 with a clear mission: deliver the best news product in biopharma and become an essential read for industry leaders across the globe. Seven years later, we now have 164,000 subscribers and a team of journalists and staff in the US, Europe, and Asia. We’re read daily by thousands of innovative biotechs and every top 50 pharmaceutical company in the world. Our editorial ambitions continue to grow as we complement our breaking news and daily analysis with original scoops, in-depth features and live journalism at the industry’s most important gatherings.

We are now a part of the Financial Times family.

Subscriptions are a vital revenue source that supports our independent journalism. As we enter this next phase of expansion, we are looking for an experienced digital marketer to join our team and help lead the marketing and customer acquisition strategy for our growing subscriptions business.

The Associate Marketing Director will manage the full lifecycle marketing for the Endpoints News subscription business. You will help shape and implement an effective and efficient product marketing strategy that drives customer acquisition and improves retention for both our Insider and Enterprise subscription offerings. You should have experience developing, planning, launching, and analyzing subscriber acquisition and retention programs and account-based marketing campaigns.

The role will report to the Chief Revenue Officer.

What You’ll Do

Identify the Market - In coordination with the data and subscriptions sales teams, you’ll continually refine the potential customer universe and strongest prospects for both the Insider and Enterprise subscription products and execute relevant account-based marketing strategies to engage and efficiently acquire these customers.

Craft Customer Communications - Working closely with the tech, design, sales, and customer service teams, you’ll help develop and deliver effective marketing touchpoints throughout the customer journey - from pre-sale product messaging to marketing email templates to customer FAQ help docs to sales renewal collateral.

Manage the Funnel and Grow Revenue - By actively analyzing and optimizing the customer engagement cycle across our organic marketing ecosystem - as well as executing and managing paid customer acquisition campaigns, you’ll drive significant growth for the Insider subscriptions product and create meaningful leads for the Enterprise subs sales team.

How You’ll Do It

Be an Expert Partner - Through a sophisticated understanding of industry news and developments, as well as a strong knowledge of digital marketing dynamics, you’ll be an invaluable resource for your colleagues to understand how best to engage our readers and customers.

Benevolent Collaboration - As you coordinate closely with your colleagues across the tech, design, sales, editorial, and customer success teams, you’ll work to maintain a spirit of benevolence. Endpoints is a fully remote company, and its unique culture is rooted in the mutual understanding that we are all here to actively support one another in our work.

Bias for Action - From managing the marketing funnel to crafting customer communications to addressing internal challenges, you’ll actively bring ideas and solutions to the table, along with a willingness to execute on those in whichever ways you can most help.

Your Skills and Experience

• 6+ years experience in marketing campaign creation, tracking, testing, and analytics
• Proven track record developing and executing successful account-based marketing strategies based on customer acquisition cost goals and CLV analysis
• Exceptional communication and interpersonal skills, both written and oral. Comfortable regularly communicating strategy, results, and recommendations to senior leadership
• Strong understanding of A/B testing, sophisticated measurement techniques, tracking pixels, and attribution models - including specific experience analyzing performance across platforms such as Marketing Cloud and/or Campaign Monitor (or a similar ESP), Parse.ly, GAM, Salesforce, and others
• Experience marketing to customers in the Pharma, Biotech, CROs, CDMOs, Finance/VC, Healthcare, Consulting, and Tech categories a plus
• Knowledge and experience in driving paid acquisition across major ad platforms (Google, LinkedIn, etc.). Proven ability to efficiently manage a paid marketing budget
• An entrepreneurial spirit and the ability to make fast progress with a wide mandate

What We Offer

• Compensation package: Competitive compensation package and annual bonus potential
• Phone/ Internet stipend: Monthly stipend for mobile phone and home internet.
• HealthiestYou: See a doctor/ mental health professional/ nutritionist on your time and online! Endpoints pays for 100% of this premium for Employee, spouse and eligible dependents.
• Positive, supportive, and collaborative work culture
• 401K: Endpoints will match 100% of the first 3% of an employee’s contribution; followed by 50% match of the next 2%.
• Work from anywhere!
• Health Insurance: You are eligible for participation in Endpoints’ employer-based HMO/PPO plans, with the company covering 60% of your premiums
• Dental, Vision, Basic Life and AD&D, Long-Term Disability and Short-Term Disability: You are eligible for participation in these plans with the company covering 100% of your premiums
• $500 Annual home office stipend
• Flexible spending and dependent care accounts
• Laptop and Equipment
• Optional Additional Life: Offered for employee, spouse and/or dependents, up to $200,000
• Company Holidays: The entire company is off on MLK Day, Washington’s Birthday, Good Friday, Memorial Day, Juneteenth, the 4th of July, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas, and New Year’s Day. On the days between Christmas and New Year’s Day, we work half-time
• Paid Time Off: Generous PTO offered annually, accrued bi-weekly to use for anything you need it for!

Base Salary Range: $90,000-$100,000

It's important to note that salary information provided in job descriptions is subject to change and may be dependent on a variety of factors such as location, experience, and qualifications. The salary range provided is meant to give potential applicants an idea of the compensation they can expect, but it is not a guarantee of a specific salary. Actual salary may vary based on individual factors and negotiations. We are an equal opportunity employer and do not discriminate based on salary history or other personal factors.