Associate Director, Market Access And Engagement (Remote)

Our Market Access and Engagement team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and analytics, we are able to appreciate our customers’ needs and strive to provide innovative solutions to meet them.

As the U.S. health care market continues to evolve, our company is steadfast in advancing market access strategies and building new capabilities to ensure we can identify and achieve the payor customer needs. The Market Access and Engagement (MAE) Team reflects an increased emphasis on payor customer centric engagement which requires more holistic planning at a portfolio level. By combining account management insights and brand marketing resources, this team will drive better coordination and efficiency across our business to identify new untapped opportunities that sit above

Individual brand priorities.

As a core member of the Market Access and Engagement Team, the Associate Director, Payor Strategy will be accountable for implementing recommendations from the MAE Team by integrating with BU Payer Marketing teams and providing payor customer insights to better inform the development of optimal omnichannel engagement experiences. This person will also be responsible for creating measurement frameworks that drive optimization efforts. The ideal candidate will bring deep expertise in the payor landscape with respect to the brand product lifecycles as well as digital tactic development, including prior knowledge with the design, review, approval, deployment, and measurement of digital tactics.

Primary Tasks

• Partner with Business Unit teams to learn brand- and portfolio-level priorities and resource pipelines to guide strategy recommendations and aid tactical implementation where appropriate.
• Leveraging market research to build/refine/interpret customer personas and understand channel and content preferences in the development of compelling marketing resources and alignment to appropriate channel delivery strategies.
• Work with data science and other analytics teams to catalog customer engagements and build optimization recommendations based upon successful message/channel combinations.
• Collaborating with other MAE team members to field reactive customer requests, market research, internal knowledge, and external sources of industry insight to represent key customer needs and provide content, channel, and timing recommendations to payer and brand marketing colleagues.
• Support Payor Strategy planning through the lens of technical feasibility (i.e., people, processes, technologies) needed to drive team recommendations.
• Partnership with channel and capability teams to understand existing roadmaps and sequencing of updates.
• Identify, develop, and roll out new capabilities and engagement approaches, including partnership with channel and digital capability teams to comprehend existing roadmaps and sequencing of updates.
• Supporting the process to vet potential new digital channels to reach payor customers, bringing in new customer channel preferences, and helping the business units to sequence and prioritize channels and messages.

Education Minimum

• Bachelor's Degree

Knowledge And Skills

• Growth mindset with demonstrated ability to think strategically and execute against goals to drive results.
• High energy with strong project management skills and the ability to drive results with cross-functional teams in a timely and compliant way.
• Prior knowledge with Agile frameworks and work processes preferred but not required.
• Established background in marketing strategy (including business planning/goal setting, message development, market research, etc.) OR digital development (tactical execution from creative concept to deployment). Ability to demonstrate a strong comprehension of the people, processes and technologies needed to bring digital campaigns to market.
• Foundational knowledge of U.S. health care market, including payor customers, along with comprehension of ecosystems, trends, drivers, and influencers.
• Excellent communication skills and teamwork that leads to effective partnership with stakeholders and extended teams.

This position is remote eligible.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Under New York City, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected Salary Range

$130,960.00 - $206,200.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation:

No relocation

VISA Sponsorship

No

Travel Requirements

25%

Flexible Work Arrangements

Hybrid, Remote Work

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

n/a

Requisition ID:R248981