Analyst, Digital Marketing Jobs

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At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Analyst, Digital Marketing

A little bit about our team:

As part of the Warner Records Research and Analysis team you will help educated, inform, and develop better strategies here at the Record Label. You will work side by side with our other analysts on the team but the primary focus will be is becoming the subject matter expert in digital campaign and marketing effects on how they impact our Artists growth and development.

Your role:

The digital landscape is rapidly changing and we’re looking for someone to help keep Warner Records on the cutting edge of data, trends and new findings so we can develop the most impactful product/brand strategies. You won’t just being educating the departments at the label but also helping to assist/educate some of the most iconic artists and managers in the music business.

Here you’ll get to:

• You will use analytics and metrics, and a number of technologies/tools, to analyze campaign results, successes and KPIs
• You will aggregate best practices for social media and online platforms
• You will assisting in developing digital marketing strategies for artists and genres
• You will develop and manage regular reporting (Daily, Weekly, Monthly etc.)
• You will measure, monitor and help create benchmarks and KPI for the department and individual artists
• You will be the subject matter expert in social media metrics for the label and rostered artists
• You will conduct post-mordum campaign analysis

About you:

• You are passionate about Music
• You are great at data visualization
• You have excellent communication (verbal, written, presenting)
• You will have to translate data à information à actionalble insights
• You will be a bit of a Macguyver, creating building your own solutions and processes
• You are a numbers savant
• You will need to be a good story teller (using many different data sources)
• You have amazing organizational skills

We’d love it if you also had:

• Background in Digital Advertising and/or Digital Marketing
• BI background in: Tableau, Omniture, Microstrategy, Business Objects, Google Data Studio
• Knowledge of Data Sources from: Digital Advertising, Social Media Platforms, CRM systems
• Extensive familiarity with Microsoft Office (Excel, Access, PowerPoint, Word)
• Analytic Software is a Plus, Like: R, SPSS, SAS, Orange
• Music or Entertainment Industry experience is a plus
• Data Laguages: HTML, JSON, XML, Java, Python, SQL, VBA
• 3+ Years of experience

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

$65,000-75,000 Annually

Salary Range

65,000 to 75,000 Annually

Salary Ranges are included for all NY, California job postings and 100% remote roles where talent can be located. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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