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Company | Shake Shack |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Restaurants,Food and Beverage Services,Retail |
Expires | 2023-06-22 |
Posted at | 11 months ago |
Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.
- Develop testing plans (creative, segment/audience, bidding, etc.) to maximize media investment value and traffic; share insights with Marketing team to strategize and determine product changes
- Oversee invoicing process and reconciliation with external media partners/agencies and accounting teams (familiarity with Workday procurement is a plus)
- Partner closely with the Digital Marketing Analyst and other analytics functions to manage the requirements of reporting dashboards to generate actionable insights and apply these insights to marketing campaigns
- Use dashboards and other reporting sources to proactively analyze performance trends to identify, communicate, and capitalize on digital marketing performance opportunities across platforms, audiences, creative, and technologies.
- Maintain strong knowledge of digital advertising and competitive trends
- Work with the design and copy teams to concept and brief in new ad concepts that satisfy brand objectives and meet our established performance goals
- Familiarity with both online and app acquisition measurement and KPIs is essential
- Manage and optimize paid marketing campaigns across digital platforms including but not limited to Paid Social, Search, App Stores, Video, Display, Programmatic, Affiliate, OTT/CTV, and other digital channels
- Partner closely with cross-functional teams including Brand and Customer Insights to execute full-funnel digital campaigns in support of awareness, consideration, and purchase KPIs
- Key day-to-day point of contact for digital agencies and partners that manage Shake Shack’s media execution, attribution, and location listings
- Successfully maintain agendas and workstreams to accomplish business goals and ensure campaign success
- Develop and oversee creative measurement and reporting to build best-in-class creative framework
- Ensure marketing efforts are tracking back to goals using core KPIs including ROAS, CPA, Cost Per Install, and engagement metrics
- Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance
- 3+ years’ experience in digital/growth marketing or demand generation
- Proficient in Excel, experience with Google Analytics and Tableau are a plus
- Excellent interpersonal, oral, and written communication skills
- Proven ability to successfully manage internal and external partner relationships
- Previous Experience in Performance / Growth Marketing at a DTC or QSR/Hospitality brand preferred
- Experience gathering qualitative and quantitative data and applying it to drive effective recommendations and decision making
- Deep familiarity with ROAS, CPA, CPC, CPM, and LTV
- Working knowledge and mastery of digital campaigns, management, bidding and targeting strategies and optimization techniques
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