Audience Business Analyst Jobs

Location confirmed job-related skills and experience will be considered in setting actual starting salary.

Build new value chain capabilities through development of technology, tools, data analytics

Establish technology roadmap that prioritizes critical capabilities to simplify, speed, and improve PBNA sales performance at lower cost

5+ years of applicable work experience outside of internships

Engineer new process capability leveraging next generation technology

Maintain and improve existing sales and go-to-market tools

Must have experience or knowledge of:

Segment and leverage the marketing database using advanced data analytics for campaign targeting.

Advise Strategic Marketing on new technologies for new customer acquisition and audience development strategies.

1+ years of experience in data analysis and storytelling, using knowledge of the digital marketing ecosystem and media business

1+ years of experience in advertising research or insights development – at an agency, research vendor, or brand

1+ years of experience using web analytics platforms, such as Google Analytics

Handle daily insights requests from partners and clients that range from analyzing reader behavior to determining composition of specific NYT audiences

Leverage proprietary and syndicated data to create analyses that position The New York Times to the marketplace and clients

Mine internal and external databases to uncover custom insights and best practices to help shape advertising strategy and narratives

3+ years of analyzing and interpreting data with Redshift, Oracle, NoSQL etc. experience

Experience with data visualization using Tableau, Quicksight, or similar tools

Experience with data modeling, warehousing and building ETL pipelines

Experience developing and presenting recommendations of new metrics allowing better understanding of the performance of the business

Experience with AWS solutions such as EC2, DynamoDB, S3, and Redshift

Experience using SQL to pull data from a database or data warehouse and scripting experience (Python) to process data for modeling

Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

Ensures that problematic issues for key initiatives are tracked, summarized and presented to management.

Mentors less experienced team members. May participate in teaching and training members of the work team.

Experience with MS Office Suite.

Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.

Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.