Vp, Storyworks, Content Studio

Role Responsibility

Principal Accountabilities

• Support the global BBC StoryWorks division in defining and delivering award-winning world-class content campaigns for clients
• Line manage the creative, strategy, production and project and campaign management teams in StoryWorks Americas, ensuring they drive and deliver the content component of Americas Ad Sales revenue targets

Scope and Impact

• Ensure the effective management of all matters relating to compliance regarding solutions offered
• Oversee the effective legal and project management frameworks for the delivery of successful campaigns
• Display patience and cultural sensitivity in communications with agencies / clients, in-country resources and colleagues
• Demonstrate BBC values in all dealings with colleagues, clients and agencies

Relationships

• Work in lockstep with the SVP, Americas Sales (and SVP Global StoryWorks to whom you have a dotted line) to ensure the effective response and delivery of campaigns that form a vital core of overall Americas advertising revenue
• Work closely with the editorial teams across BBC.com and BBC World News to understand the editorial strategy and opportunities, and to help ensure effective execution and campaign delivery
• Consult with the Sales teams on new business opportunities and provide expert advice on BBC StoryWorks’ creative and production capabilities
• Be in continual contact with the regional Sales VPs to ensure effective support and project management, and adherence to contribution targets with respect to content costs

Are you the right candidate?

Behaviors

• Seek feedback from a variety of sources to improve performance and develop capability
• Represent BBC Studios in Americas, across US and Canada as a visible presence in market
• Ensure the BBC’s compliance policies are always adhered to safeguard the reputation of the organisation, taking ownership of compliance for StoryWorks-created and delivered content across Americas, and managing risk accordingly
• Continuously evolve personal and professional capability in line with business needs, exploring new commercial opportunities as and when they arise
• Foster a culture of rapid and comprehensive responses to briefs that excite the client/agency and meet or exceed the exacting quality and content standards required by BBC StoryWorks
• Keep up to date with trends and new developments across content marketing and the wider industry

Knowledge & Skills

• Knowledge of evolving brand and advertising content landscape
• Influencing and networking across the industry
• Branded Content Studio management
• Leading and developing teams

Professional Experience

• 10+ years of experience working in a content studio/branded storytelling environment.
• 8+ years of leading and developing teams

Benefits And Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Flexible, Hybrid Working Arrangements
• Free Retirement Consulting to All Employees
• Generous Paid Time Off
• The anticipated annual base salary for this position is $150,600 to $171,000k. This range does not include ***bonus compensation*** or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
• Pet Insurance
• Commuter Benefits
• Work/life balance
• Gym Reimbursement

Package Description

BBC StoryWorks is the award-winning commercial brand studio within BBC Studios advertising division responsible for working with brands developing, producing and delivering commercial content across our international digital and television platforms including BBC News and BBC.com, as well as representing other BBC brands as required.

VP StoryWorks Americas, provides leadership to a substantial and talented team based in New York reporting into the SVP Sales Americas, working hand in hand with the SVP StoryWorks Global in delivering content-led revenue across the region. The role is responsible for team structure and resourcing, team development and the overall production spend for the Americas and contribution towards revenues targets of the Americas business. The team is responsible for orchestrating and overseeing the delivery of all aspects of the production of client campaigns from the initial briefing through production to the campaign itself.

The role operates in a highly matrixed environment, with multiple key stakeholders across Editorial Ad Sales, Marketing, Insights, Planning, Ops, Product, Audience, Legal and Finance and the other divisions of BBC Studios. Ultimately this role is responsible for ensuring the most effective delivery of the content-led component of Americas Ad Sales revenue, contributing significantly to the overall revenue and profit of the business.

We are looking for a collaborative, effective, inclusive leader who can uphold the BBC’s values to their fullest across a diverse and high-performing business unit.

• You must be legally authorized to work in the United States in order to be considered for this role.

About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here