Vp Marketing North America – B2B

We are seeking a proven Holistic B2B Marketing leader with deep knowledge in digital marketing as a key communication method for lead generation as well traditional marketing (65% digital/35% traditional). Our client is a $1.5B+ multinational B2B company (product & services) who is revolutionizing the workforce of the future.

Good potential fits for this role are leaders from IT Services (Adobe, CRM, Workday etc.) or products sold through a dealer network today who have a strong digital sales component to their marketing mix (building products, office furniture, farm equipment, automobiles).

As the SVP of Marketing North America, you will be the driving force behind the strategy for revenue Your strategic vision will encompass brand dominance, solution marketing prowess, field and channel leadership, captivating content creation, digital mastery, streamlined marketing operations and impactful corporate communications.

ESSENTIAL JOB FUNCTIONS

Brand:

• Understanding organizational brand positioning and personality and adjusting creative messaging and positioning aligned to the organizational strategy.
• Ignite a brand revolution, propelling the company image beyond it’s core product legacy and establishing the company as a market leader for their cutting-edge portfolio of innovative products.

Demand Generation:

• Evaluate new martech and automation to increase engagement, effectiveness and efficiencies
• Manage marketing budget and expenditures.
• Analyze the performance of marketing programs across all channels (including spend) to identify the best opportunities for optimization and regularly iterate to maximize performance.
• Unleash the power of strategic marketing campaigns, propelling the business towards success of incremental high-quality B2B leads to dealers.
• Develop and grow a strong marketing organization that has a growth mindset and invests in individuals to gain new skills/knowledge/capabilities.
• Establish strategic partnerships to enhance demand generation efforts.

Product Marketing:

• Direct and support market research collection, analysis and interpretations of market data for short and long term market forecasts and reports.
• Gather competitive and customer data and identify challenges and opportunities for growth.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Synthesize the needs of distinct customer groups/segments to develop a comprehensive product marketing strategy and execution plan.

Leadership/Strategy:

• Inspire purpose-led goals for the marketing function through trusted and respectful relationships.
• Work closely with each business unit/division to align sales and marketing strategies.
• Ability to navigate a complex matrixed organizational structure and exert stakeholder influence to achieve corporate and organizational goals.
• Lead significant organizational change initiatives.
• Lead the annual marketing planning, strategy and team

Additional Requirements:

• Ability to sponsor continuous process improvement initiatives within marketing and across operations
• Develop and cultivate a strong marketing organization with a growth mindset, investing in individuals to gain new skills, knowledge and capabilities.

COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES)

• Data-based Decisioning and visualization to enable marketing strategy and determine opportunities
• Strong understanding of change management principles and demonstrated success in achieving digital transformation within an organization or its industry.
• Solid knowledge of SEO, web analytics.
• Experience with CRM software and digital marketing tools and techniques
• Excellent communication skills
• Experience in brand development, style guides, communications, public and investor relations.
• Incorporate market dynamics in our industry and parallel industries to inform and impact corporate marketing strategies
• Experience in creating a meaningful strategy to develop employee engagement and communication campaigns.
• Deep understanding of B2B business models, dealer business models, and general business acumen
• Solid knowledge and experience with ABM, ABX
• Demonstrated ability to develop and execute impactful marketing strategies across both direct sales and dealer networks to achieve organizational objectives.
• Strong leadership skills

EXPERIENCE, EDUCATIONAL REQUIREMENTS AND CERTIFICATIONS

• Must have B2B marketing leadership experience
• Established organizational leadership of marketing strategy and organization.
• Minimum of 15 years of marketing experience with at least 5 years of functional leadership.
• Educational qualifications include a Bachelor’s Degree and complementing graduate studies in business, marketing, or other related areas.