Svp Marketing North America – B2B

We are seeking a proven Holistic B2B Marketing leader with deep knowledge in digital marketing as a key communication method for lead generation as well traditional marketing (65% digital/35% traditional). Our client is a $1B+ multinational B2B company (product & services) who is revolutionizing the workforce of the future.

Good potential fits for this role are leaders from IT Services (Adobe, CRM, Workday etc) or products sold through a dealer network today who have a strong digital sales component to their marketing mix.

As the SVP of Marketing North America, you will be the driving force behind the strategy for revenue Your strategic vision will encompass brand dominance, solution marketing prowess, field and channel leadership, captivating content creation, digital mastery, streamlined marketing operations and impactful corporate communications.

ESSENTIAL JOB FUNCTIONS

Brand:

• Understanding organizational brand positioning and personality and adjusting creative messaging and positioning aligned to the organizational strategy.
• Ignite a brand revolution, propelling the company image beyond it’s core product legacy and establishing the company as a market leader for their cutting-edge portfolio of innovative products.

Demand Generation:

• Evaluate new martech and automation to increase engagement, effectiveness and efficiencies
• Analyze the performance of marketing programs across all channels (including spend) to identify the best opportunities for optimization and regularly iterate to maximize performance.
• Establish strategic partnerships to enhance demand generation efforts.
• Develop and grow a strong marketing organization that has a growth mindset and invests in individuals to gain new skills/knowledge/capabilities.
• Unleash the power of strategic marketing campaigns, propelling the business towards success of incremental high-quality B2B leads to dealers.
• Manage marketing budget and expenditures.

Product Marketing:

• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Direct and support market research collection, analysis and interpretations of market data for short and long term market forecasts and reports.
• Gather competitive and customer data and identify challenges and opportunities for growth.
• Synthesize the needs of distinct customer groups/segments to develop a comprehensive product marketing strategy and execution plan.

Leadership/Strategy:

• Lead the annual marketing planning, strategy and team
• Lead significant organizational change initiatives.
• Ability to navigate a complex matrixed organizational structure and exert stakeholder influence to achieve corporate and organizational goals.
• Work closely with each business unit/division to align sales and marketing strategies.
• Inspire purpose-led goals for the marketing function through trusted and respectful relationships.

Additional Requirements:

• Develop and cultivate a strong marketing organization with a growth mindset, investing in individuals to gain new skills, knowledge and capabilities.
• Ability to sponsor continuous process improvement initiatives within marketing and across operations

COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES)

• Strong leadership skills
• Demonstrated ability to develop and execute impactful marketing strategies across both direct sales and dealer networks to achieve organizational objectives.
• Experience in creating a meaningful strategy to develop employee engagement and communication campaigns.
• Excellent communication skills
• Experience in brand development, style guides, communications, public and investor relations.
• Incorporate market dynamics in our industry and parallel industries to inform and impact corporate marketing strategies
• Solid knowledge of SEO, web analytics.
• Experience with CRM software and digital marketing tools and techniques
• Deep understanding of B2B business models, dealer business models, and general business acumen
• Strong understanding of change management principles and demonstrated success in achieving digital transformation within an organization or its industry.
• Solid knowledge and experience with ABM, ABX
• Data-based Decisioning and visualization to enable marketing strategy and determine opportunities

EXPERIENCE, EDUCATIONAL REQUIREMENTS AND CERTIFICATIONS

• Educational qualifications include a Bachelor’s Degree and complementing graduate studies in business, marketing, or other related areas.
• Established organizational leadership of marketing strategy and organization.
• Must have B2B marketing leadership experience
• Minimum of 15 years of marketing experience with at least 5 years of functional leadership.