Vp, Advertising Tech Jobs

ROLE SUMMARY:

The AdTech Lead is the Business Lead1 for the tools supporting media teams, agencies and media activities (e.g., Google, Meta, Adobe, etc.)

The Business Lead is a senior leader in the business organization who represents business goals and serves as the voice of the customer to internal digital partners and own the relationship with SaaS vendors. They provide insights into the overall strategy and key outcomes that are expected (e.g., increase customer awareness)

• BLs partner with Product Group level roles, e.g., Group Product Manager, often on strategic intake demand that drives new capabilities withing the Digital product portfolio and ensure internally managed platforms are integrated with external platforms to activate media. They also help shape key product artifacts and provide expertise and feedback to guide product groups during the delivery (e.g., provide feedback on Epics)

BLs are accountable for ensuring the key progress of their teams and ensuring business readiness during product launches.

ROLE RESPONSIBILITIES:

• Serve as Business Lead to continuously manage, develop, and drive adoption of Pfizer’s ecosystem of Advertising Technology products; partner with Performance marketing channel leads and Group Product Managers to define problem statement, users/customers, and initial digital product group vision / strategy
• Evolve key workflows as needed when implementing technology changes, and support embedding of new processes in enterprise (e.g., supporting design of trainings for new platforms), in conjunction with Marketing Operations and Performance Marketing Teams
• Collaborate closely with stakeholders within the CMO organization and other organizations within Pfizer, including:
• Prioritize business cases and optimize resource allocation across products (both existing and new); work with Business Owners and Digital on business case development and approvals
• Collaborate with Commercial GTM Strategy & Innovation to provide perspective on tech platforms during ideation of new solutions
• Collaborate with the Performance Analytics to collect media data for reporting, analytics and optimization
• Collaborate with the Data Science and Audience team to develop model-based audience for use in media
• Collaborate with UX, Agency and Creative to optimize campaigns, customer experience and templates
• Work with Business Lead in Performance Marketing to define requirements for Biddable Media, Paid Search (SEM), DCO (Dynamic Creative and Social for vendors and internally developed capabilities
• Drive global standardization of AdTech products, and centralize / streamline business input and decision-making across products / markets to ensure requirements are met effectively and efficiently; support adoption of product, incl. preparing business for digital releases and key operational impacts (alongside Business Owners and Program Managers)
• Collaborate with Digital on product strategy, decisioning and product delivery within the Agile Teams, incl. with Technical / Engineering team on hands-on solution development and management of external development vendors
• Proactively identify business needs and innovations, including business requirements and roadmap, and ensure execution via close coordination and project management with Digital Group Product Managers
• Lead a team of Business Owners to own the strategy and vision for the tech stack, be obsessed with media performance, user experience, and guide the architecture and evolution of technologies and platforms
• Collaborate with Performance Marketing to understand business needs and opportunity to optimize MROI
• Work with end users to understand technology performance (e.g., utilization, NPS from end users) and understand opportunities to rapidly optimize core capabilities and features, in collaboration with Digital team
• Manage and develop relationships with key SaaS vendors, bringing innovate solutions to our performance media teams that drive MROI improvements and work with vendors to innovate their tech and roadmap to enhance and innovate to meet Pfizer’s needs and elevate Pharma as a leading industry for advertisers.
• Collaborate with relevant functional stakeholders (e.g., Compliance, PX) to enable integration of processes and requirements across relevant platforms / technology
• Explore new technology and AI innovations, evaluating new solutions against relevant and future business opportunities in collaboration with Digital; own “buy” decisions for new platforms / technology
• Develop and drive OKRs (Objectives & Key Results) for Media and Advertising technology
• Lead a global team of ~5-6 people (primarily based in US) and manage an annual budget of $XX-XXM
• Manage relationship with Agency Tech and Data teams and collaborate with Media Agency on holistic solution across media and data
• Drive customer-centric optimization by continuously gathering insights and pain points from end-users (e.g., media team) to shape product group backlog for actionable improvements to AdTech technology products, including integration with Data Science and MarTech platforms,, in conjunction with Digital Product Management team(s)

QUALIFICATIONS:

Basic Qualifications

• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Experience evaluating product decisions strategically and making prioritization trade-offs, leveraging large datasets to make data-driven product decisions, while collaborating with multiple stakeholders and cross-functional teams
• Being customer-obsessed, innovative, and results-oriented Business Lead
• Experience in developing and leading a team while building a positive culture
• Navigating consumer privacy and/or healthcare data landscape at scale
• Bachelor's degree or related experience with 15+ years of related field experience in:
• Product Management, Product Owner, Product Analyst, or other related product roles
• Role model for the PFE Values (Courage, Excellence, Equity and Joy)
• Self-motivated with demonstrated ability to execute with speed and high quality
• Ability to work in agile operating model and culture
• Demonstrate ability to thrive under pressure, to take accountability, and to meet deadlines
• Demonstrated analytical and conceptual problem-solving skills
• Strong writing, presentation, and influencing skills
• Demonstrated history of driving innovation with use of technology to meet customer and business objectives
• Experience working directly with business/customers to identify and prioritize OKRs
• Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery
• Leading AdTech and/or media analytics at Fortune 500, Ad Platform or an Agency
• Deep understanding and passion for platform systems, technologies, and APIs incl. hands-on experience with using / developing potential media and advertising platforms and technologies
• Understand agile ways of working and product development lifecycle
• Strong project and time management, organizational skills
• Track record of strong networking and working collaboratively across functions and geographies
• Discretion and trustworthiness in dealing with confidential information
• Demonstrated business acumen, strong analytical skills and strategic mindset
• Leading and understand agile ways of working and product development lifecycle
• Using and understanding how to leverage 1st and 3rd party data to improve media ROI

Preferred Qualifications

• Prior experience as platforms and technology product manager / business lead in pharma or in a high-growth startup
• Any US location preferred for this role - international locations also considered, with flexibility to work with US time-zone on regular basis
• Master from an accredited college or university is helpful and preferred in one of the following or related fields: Business (MBA), Engineering, Operations Research, Management Science, Economics, etc.

Other Job Details:

• Last Date to Apply for Job: April 28, 2023
• #AdTech#productmanager #CMO
• Additional Location Information: Any US Pfizer Site preferred

The annual base salary for this position ranges from $232,300.00 to $387,200.00. In addition, this position offers an annual bonus with a target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.

Relocation assistance may be available based on business needs and/or eligibility.

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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