Global Digital Advertising Specialist

PADI, the global leader in Ocean Exploration, is searching for a full-time GLOBAL DIGITAL ADVERTISING SPECIALIST to join our team. The ideal candidate will be located within the EST time zone to facilitate communications with their manager located in the UK. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary, and outstanding benefits. We are an amazing company searching for amazing people to join our team!

The Global Digital Advertising Specialist will report to the Global Paid and Marketing Analytics Manager and be responsible for managing and executing PADI’s paid advertising campaigns while working to hit global and regional key performance indicators.

This position will help to develop a successful digital advertising strategy by evaluating the effectiveness of current campaigns and programs and recommend changes to improve engagement and conversion, with a view to achieving optimal balance on ROAS and brand awareness goals.

What You Get To Do

• Hit paid advertising revenue and profitability goals across different business units set forth by the PADI organization, maintaining KPIs for the Paid program, including reduction of cannibalization from branded terms.
• Contribute to the development of overall media strategies for paid digital media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
• Maintain organization of digital calendars and production workflows in order to stay on schedule and hit deadlines.
• Work with analytics team to provide the marketing team with the necessary analytics to deliver insights that impact marketing decisions, optimizations and investments.
• Provide guidance on campaign performance reporting and analytics to internal teams.
• Collaborate with creative teams to develop and produce content assets (banner ads, video ads, landing pages, etc.) that will increase engagement and conversions.
• Identify trends, insights and innovations in the industry; stay abreast of competitors’ evolving digital strategies.
• Work in collaboration with Sr. Manager of Global Performance Marketing and PADI Media Group to strategize, execute and track sponsored advertising on social channels.
• Strategize, execute and optimize digital marketing campaigns for local regions in multiple languages.
• Execute the performance marketing team’s strategy through paid search, display and social channels (e.g. Google, Bing, Facebook, Instagram, YouTube, etc.) to drive awareness and maximize revenue in order to support growth objectives.
• Optimize campaigns through testing with a focus on improving efficiency, consistency and effectiveness.
• Develop acquisition strategies that introduce prospective customers to the full PADI Experience, including PADI products like PADI eLearning, PADI Travel, Certfication Cards, etc.

What You Will Need To Be Successful:

• Experience in Sponsored Content Marketing.
• Minimum of 2+ years experience in buying and optimizing digital ads.
• Demonstrated ability to extract, analyze and report out on necessary data points, and derived insights.
• Technically savvy and can pick up new tools quickly.
• Excellent organization, project management and problem-solving skills.
• Familiarity with SEM and SEO.
• Proficient with Google Ads, Google Analytics 360, and paid advertising on social platforms such as Facebook, Instagram and YouTube.
• Experience in conversion optimization with a preferred focus in digital marketing.
• Scuba diving certification a plus.
• BA/BS in Marketing, Communications, or technical field.
• Clear analytical capabilities and data-driven approach
• Strong communication and copy writing skills.
• Innovative thinker, with proactive, take-charge attitude.

Founded in 1966, PADI has grown consistently through our 57 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI has certified over 29 million divers during our history, an achievement no other scuba diving agency can claim. We are committed to our purpose to Seek Adventure—Save The Ocean.

PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and a robust benefits plan.

If this job sounds interesting to you and you meet these requirements described above, we’d like to get to know you! To learn more about our company visit us at www.padi.com

Applicants must possess the permanent right to work in the United States.

PADI/Seek Adventure Save the Ocean

California Applicants please note that PADI collects personal information relating to its candidates for employment to manage the recruitment process. The organization is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. To view PADI's CCPA Notice please go to https://www.padi.com/ccpa-notice