Vice President Of Brand And Marketing

Company Overview:

Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.

At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, and design professional development – all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.

Role Overview:

This individual leads the development and execution of internal and external brand strategy. This individual oversees the Brand Engagement department, which encompasses content marketing, social media, community management, conferences, and events, and is responsible for building a strong, consistent, and aligned brand image across all internal and external communication channels and client touchpoints. This individual will unify the Teachstone brand presence for staff and the market - driving impact and ROI via marketing and community channels.

Role Responsibilities:

• Collaborate with cross-functional teams to ensure consistent brand presence
• Prepare regular metrics against performance of KPIs and departmental budget
• Oversee all brand-related projects and initiatives, including the development of marketing materials, website content, and social media presence
• Expand events portfolio to include more geographically-target field marketing activities
• Develop a culture that unifies the Teachstone brand presence for staff and the market
• Lead the Brand Engagement team and its various functions including content marketing, social media, community management, conferences, and events.
• Lead and grow the company’s annual user summit, InterAct, including setting the strategic vision, developing and meeting budgetary goals, recruiting staff, and ensuring healthy return on investment.
• Oversee our Custom Events program
• Scale the CLASS Learning Community and events portfolio to drive revenue and strategic partnerships
• Develop and execute an internal and external brand engagement strategy that aligns with the company's mission and values

Role Qualifications:

• Analytical skills in sales, marketing, community management, and business strategy.
• Demonstrated understanding of how brand and demand functions play into a complete GTM strategy
• Ability to think creatively and strategically to develop innovative brand engagement strategies.
• 10+ years of experience in early childhood education, ed-tech, brand management, marketing, communications, or related field
• Experience in managing and planning at both strategic and operational levels
• Excellent verbal and written communicator with the ability to create simple, powerful narratives for internal and external stakeholders
• Strong creative skills with experience in developing compelling content and visuals
• Strong leadership skills and experience managing cross-functional teams
• Deep marketing and brand expertise
• Ability to work collaboratively with colleagues and team members to create a results-driven, fun, team-oriented environment

Role Preferred Qualifications:

• Deep knowledge of the early childhood education market and key players
• Deep knowledge of the Teachstone brand, customers, and CLASS (Classroom Assessment Scoring System).

Teachstone is an Equal Opportunity Employer. We consider all applicants without regard to race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic data, political affiliation, or any other status protected by law. We are dedicated to fostering an inclusive and diverse culture.