Vice President Marketing Jobs

Enlyft

VP of Marketing

Product · Kirkland, Washington

Enlyft's mission is to accelerate customer acquisition for B2B companies using artificial intelligence. Acquiring new customers is a universal need across millions of businesses worldwide. Our AI based SaaS product helps sales and marketing teams identify the right prospects and delivers actionable insights that enable effective personalized engagement. Our customers range from multiple Fortune 100 companies to hundreds of small-medium businesses and our product has proven to drastically increase lead conversions and win rates.

About the Role

Enlyft is looking for a seasoned VP of Marketing to transform our brand's perception, stimulate revenue growth, and enhance our market leadership. This role requires strategic execution and a focus on measurable outcomes, coupled with a knack for leading high-performing teams in a fast-paced SaaS environment. You'll develop key initiatives, foster cross-functional programs, and drive customer and revenue growth through differentiated go-to-market strategies, robust engagement, and market insights.

Key Expectations:

As VP of Marketing, you'll steer our go-to-market planning and execution, shaping the messaging and strategies that drive awareness, generate leads, boost cross-selling, and stimulate revenue growth. You'll spearhead market research to inform product positioning and roadmap decisions, identify and articulate our value proposition, and oversee the development of effective marketing and selling solutions. You will also drive up-sell and cross-sell opportunities and enhance our market differentiation.

To effect impactful change, you'll employ your networking skills, develop our product adoption roadmap, and facilitate the successful implementation of change initiatives. With your deep industry experience and strategic vision, you'll guide the team to understand our different product pillars and position us for future growth.

Primary Responsibilities:

• Product Marketing: You'll spearhead the go-to-market planning and execution for new products, develop product positioning, value propositions, and key messaging, and work closely with Sales and CS to improve productivity.

• Demand Generation: We need a visionary revenue marketing leader to revolutionize our demand generation strategy, bringing creativity and results-oriented mindset to drive our pipeline number.

• Product Management: As a bridge between product and revenue, you'll shape the product roadmap, enable revenue teams, support our Digital Growth and Brand teams, and become a product expert and evangelist.

Qualifications:

We're seeking someone with 10+ years of relevant experience in Product Management and Product Marketing in B2B or SaaS, with 3+ years in a Director or VP role. You should have a track record of launching successful GTM campaigns, building audience personas, crafting compelling copy, and a high-quality bar for customer-first marketing strategies. You'll also need to be data-oriented, capable of managing the marketing budget, and meeting metrics goals.

Why join Enlyft

• A top-notch culture that is customer obsessed, transparent and constantly strives for excellence
• Competitive pay and great benefits
• A foundational member in a bootstrapped startup with a mission to drive transformation at scale
• A top-notch team with colleagues that will help you learn and grow in a collaborative environment

Details

Location:. Onsite (Kirkland, WA) with some remote flexibility

Visa: Enlyft is open to supporting existing visa sponsorship requirements

Enlyft is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.