Vice President, Marketing Jobs

Partner in Publishing is seeking a Vice-President, Marketing, on behalf of our client, a leading EdTech provider of content and assessment to support student success on high-stakes exams.

The VP Marketing is a strategic leader within the company and is responsible for marketing initiatives to drive awareness and growth. This position reports to the Chief Operating Officer and will work collaboratively with the executive team and department leaders to develop and execute marketing objectives, strategies, and programs to achieve market dominance.

The role is located in Dallas TX; relocation support is available.

RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

Establish overall direction and strategic initiatives for product-specific marketing plans.

Effectively manage assigned marketing teams and vendors

Lead and direct critical marketing functions, including digital marketing, market research, communications, and product planning.

Partner with departmental leaders to support revenue acquisition and retention objectives.

Utilize data-driven methods to identify changes in the competitive environment and initiate objectives to maximize business objectives

Build needs assessment, consumer target profiles, and strategic marketing plans for specific product verticals.

Use sales forecasting and strategic planning to ensure the sale of UWorld products

Guide the company's use of social media to effectively promote brand and product awareness and incorporate digital marketing best practices.

Develop budgets, resources, and teams to execute short-term and long-term marketing plans.

Performs other assignments (or duties) as needed or requested by management.

Bachelor's degree in business administration, marketing, communication, or related field required; Masters degree preferred.

At least 20 years of experience in marketing, including ten plus years in a leadership role

Competitive compensation (contingent on experience)

Paid time off (based on sliding scale according to hire date and work hours)

Generous paid holiday schedule

Comprehensive benefits package (medical, vision, dental, life, disability)

401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)

On-site group fitness classes and relaxed work environment

Previous marketing experience in EdTech or related field

Have successfully built and evolved a Marketing team through stages of significant company growth.

Proven experience in metrics-focused environments.

Knowledge of industry standards

Possess outstanding writing, speaking, listening, and collaboration skills.

Aptitude for problems solving, negotiation, and finding resolutions

Outstanding organizational abilities with adaptive and collaborative mindset

Persuasive and goal-oriented