Technical Product Manager, Customer Data Platform

As the Customer Data Platform Manager at Yum Brands, you will play a pivotal role in driving the strategic management and utilization of customer data across our global organization. Reporting to the Chief Data Officer, you will be responsible for owning and optimizing the Customer Data Platform (CDP) to enhance customer insights, drive personalized marketing initiatives, and deliver exceptional customer experiences.

Key Responsibilities:

• Define and implement customer segmentation strategies based on data insights and analytics.
• Collaborate with cross-functional teams, including marketing, IT, and analytics, to define data requirements and ensure data integration and quality.
• Monitor and maintain data governance processes to ensure compliance with privacy regulations and data protection policies.
• Train and educate internal stakeholders on the CDP capabilities and best practices.
• Drive personalization initiatives by leveraging customer data and implementing relevant targeting strategies.
• Ownership and management and strategic development of the Customer Data Platform (CDP) to ensure data accuracy, reliability, and security.
• Continuously evaluate and optimize the CDP performance, identifying opportunities for improvement and innovation.

Minimum Requirements:

• Bachelor's degree in Computer Science, Engineering, Marketing, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of experience in data management, marketing technology, or a related field.
• Strong understanding of data analysis, segmentation, and customer profiling techniques
• Familiarity with data privacy regulations and best practices (e.g., GDPR, CCPA)

Preferred Requirements:

• Excellent analytical and problem-solving skills with a data-driven mindset
• Experience with data visualization tools and techniques is desirable.
• Knowledge of marketing automation platforms and digital marketing strategies
• Strong project management skills with the ability to prioritize and multitask in a fast-paced environment.
• Prior experience working with customer data platforms, CRM systems, or similar data management tools
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Proven track record in driving data-driven marketing initiatives and leveraging customer insights to enhance customer experiences
• Familiarity with marketing automation platforms and digital marketing strategies is beneficial.

What We Offer:

• Competitive compensation and comprehensive benefits package.
• Opportunity to work with iconic global brands within a leading multinational organization.
• A dynamic and collaborative work environment that encourages innovation and growth.
• Commitment to diversity, inclusion, and an inclusive culture.

Note: This job description is a general outline of responsibilities and qualifications and is not intended to be exhaustive. The role may evolve over time, considering the organization's needs and priorities.

Salary Range: $137,000 to $189,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here.

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

The Yum! Brands story is simple. We have the three distinctive, relevant and easy global brands – KFC, Pizza Hut and Taco Bell - born from the hopes and dreams, ambitions and grit of passionate entrepreneurs. And we want more of this to create our future!

As the world’s largest restaurant company we have a clear and compelling mission: to build the world’s most love, trusted and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled talent and culture, which fuels our results.

We’re looking for talented, motivated, visionary and team-oriented leaders to join us as we elevate and personalize the customer experience across our 48,000 restaurants, operating in 145 countries and territories around the world!

We put pizza, chicken and tacos in the hands of customers through customized ordering, unique delivery approaches, app experiences, and click and collect services and consumer data analytics creating unique customer dining experiences – and we are only getting started.

Employees may work for a single brand and potentially grow to support all company-owned brands depending on their role. Regardless of where they work, as a company opening an average of 8 restaurants a day worldwide, the growth opportunities are endless. Taco Bell has been named of the 10 Most Innovative Companies in the World by Fast Company; Pizza Hut delivers more pizzas than any other pizza company in the world and KFC’s still use its 75-year-old finger lickin’ good recipe including secret herbs and spices to hand-bread its chicken every day.

Yum! and its brands have offices in Chicago, IL, Louisville KY, Irvine, CA, Plano, TX and other markets around the world. We don’t just say we are a great place to work – our commitments to the world and our employees show it. Yum! has been named to the Dow Jones Sustainability North America Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine in addition to being named to the Bloomberg Gender-Equality Index. Our employees work in an environment where the value of “believe in all people” is lived every day, enjoying benefits including but not limited to: 4 weeks’ vacation PLUS holidays, sick leave and 2 paid days to volunteer at the cause of their choice and a dollar-for-dollar matching gift program; generous parental leave; competitive benefits including medical, dental, vision and life insurance as well as a 6% 401k match – all encompassed in Yum!’s world-famous recognition culture.