Marketo Product Owner Jobs

Location: Remote
Job Type: Contract
Compensation Range: $35.00 - 65.50 per hour

Our client, a top pharmaceutical company, is looking for a skilled and motivated Marketo Product Owner to join their dynamic Information Management and Marketing Operations team.

In this role, you will be responsible for executing the Marketo automation and personalization roadmap, prioritizing enhancements, and leading the delivery of new features. You will act as a change agent for the organization to help various business unit leaders understand the art of the possible when it comes to marketing automation. The ideal candidate should have a strategic mindset to continue to push the limits of what can be done to drive personalization and automation using Marketo.

Responsibilities:

• Establish workstreams across business marketing and technology organizations; share best practices, create transparency, and collaborate on development across various stacks.
• Oversee the roadmap (prioritization & execution), configuration, administration, and operation of Adobe Marketo (and other marketing automation technologies) to support client initiatives. Focus on delivering capabilities that enable marketing automation and personalization that aligns with business and marketing strategies.
• Own the Marketo roadmap and request queue; what is in motion, planned for development, and backlogged.
• Serve as resident Adobe Marketo capability expert; summarize integrations and capabilities for executive leadership, cross-functional colleagues, and third parties.
• Oversee monthly backlog review and prioritization with cross-functional stakeholders.
• Partner with business leaders to identify and design lead management and personalization opportunities. Deliver recommendations to marketing leadership team on how to deliver omnichannel experiences.
• Establish a detailed opt-out process for trackability and Compliance purposes for all email lists across businesses.

Qualifications:

• Possess an innovative, problem-solving, and solutions-oriented mindset.
• Proficiency with project management platforms including WorkFront.
• Strong understanding of HTML .
• Bachelor's Degree or equivalent experience (5+ years) in digitally enabled businesses.
• Experience leading projects or initiatives and communicating to executive teams.
• Strong organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences.
• Direct-to-consumer and Business marketing experience (B2B, DTC, B2C).
• Demonstrated leadership experience in marketing automation and lead management.
• Experience level: Experienced
• Understanding of database management and APIs.
• 5+ years of experience working with Adobe Marketo

JOBID: 1023419
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).




For certain assignments, Covid-19 vaccination and/or testing may be required by Cella's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Cella representative for more information.