Brand Manager/Specialist (Genshin Impact)

Who Are We?

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.
What You Will Do:

• Build and maintain strategic partnerships with external brands and partners, exploring new opportunities in collaboration with the Business Development team.
• Support version update promotions and collaborate with the Shanghai team on global marketing initiatives to enhance our brand visibility in the US and worldwide.
• Work with the US marketing team to develop and manage creative assets, including international and localization efforts, to maintain consistent messaging and branding.
• Coordinate and plan offline events to promote our games on a broader scale, engaging the local player community and fostering positive relationships.
• Analyze and evaluate campaign performance data, leveraging insights to optimize marketing strategies, improve customer engagement, and drive acquisition.
• Utilize a broad understanding of the US gaming landscape and players' motivations to inform marketing strategies and initiatives.
• Lead and own US-focused marketing campaigns, collaborating with local external and internal resources to ensure successful execution and delivery of projects.

What We Are Looking For:

• Possess a strong external agency network with a proven track record of successful collaborations.
• Excellent project management, organizational, and planning skills.
• 3+ years of experience in brand management, event marketing, advertising, or creative production.
• Strong experience communicating and working with external agencies and partners.
• Willingness to travel as needed for events and partner meetings.
• Broad understanding of the US gaming landscape with a deep curiosity about player preferences. Passion for HoYoverse's games is a plus!

Benefits:

• Flexible working hours
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Generous paid time off
• Competitive salary
• 401K/ RRSP plan
• 100% employer-paid healthcare premiums for you and your dependents

Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
Disclaimer
The actual work location may vary. Please click Apply to be redirected to our career page for more information on the work location.