Sr. Social Media Specialist

Description
At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Shutterfly is looking for a Social Media Manager to bring your deep social marketing experience to test, innovate, and drive revenue for the Shutterfly brands via social media channels.
The Senior Social Media Specialist Will

• Work closely with key internal and external partners to strategically execute programs that meet business goals and objectives
• Collaborate with external agencies on launch strategy, setup and audiences
• Create and manage campaigns for Facebook, Pinterest, and other digital advertising channels
• Propose, launch and analyze A/B tests to optimize ad performance
• Lead Direct Response ad program—managing all deliverables from start to finish within strict timelines
• Work cross-collaboratively with the Brand Team to align on quarterly objectives and goals by product category
• Explore the conversion capabilities of social channels, such as TikTok and SnapChat
• Partner with the Creative team to generate best-in-class Direct Response creative, staying up-to-date on creative best practices by channel

Experience

• High attention to detail and analytical skills
• Proven track record of spearheading best-in-class social projects that have made a business impact
• Direct hands-on experience in advertising platforms and campaigning including linking, tracking, and reporting
• 5+ years of integrated social media marketing experience, including Facebook, Instagram, Pinterest, TikTok and Snapchat
• Minimum 2+ years’ experience executing paid media campaigns on Facebook, Instagram, Pinterest, Snapchat

Requirements

• Strong proactive project management and organizational skills, with the ability to create consensus from diverse perspectives.
• BS/BA required
• Motivated individual who is driven towards the continual improvement of processes
• Data-driven: clear understanding of data, analytics, metrics, and statistics
• Performance and results-oriented with a startup mindset

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.
#SFLYCorporate
The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.
California : [$74,800-$106,400]
Connecticut, New York, and Rhode Island: [$74,800-$97,100]
Colorado and Washington: [$74,800-$89,850]
Nevada: [$84,600-$97,100]
This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.