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Sr Analyst, Data Analytics
Company | Basis Technologies |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-09-22 |
Posted at | 8 months ago |
Who We Are
- Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
- Presenting analytical findings and deliver recommendations for business renewal and growth to internal teams
- With the help of your manager, recommending data collection strategies for your assigned set of clients
- Having the ability to efficiently process large datasets, including advertising impression data and site visitation
- Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients, and vendors, regardless of background, culture, and organizational level. Specific examples include but are not limited to: attending DEI initiatives and trainings and/or participating in self-led learning, commit to continuous improvement by actively working on personal and professional growth and working collaboratively with all team members, clients and vendors to build an inclusive culture.
- Advising team on tracking methodologies and delivery of outputs focusing on the metrics and KPIs that are critical to brand and acquisition goals of the client
- Being an expert in how to incorporate 1st, 2nd and 3rd party data into analyses and forecasts
- Serving as the expert on Data & Analytics processes, platforms, capabilities, and solutions for our internal teams, be the resource to support client and campaign analytics discussions with a focus on process, execution and accuracy
- Providing the national teams with tactical support and help to quickly see issues through to resolution, partner with Analytical Operations team on processes, training and knowledge sharing
- Being an analytic leader across the country by crafting and running custom analyses to support our client facing teams and client initiatives
- Staying on top of analytical industry trends, best practices, and general measurement capabilities
- Partnering with Client and Media Services, Search, and Social team members to develop forward-looking campaigns based on historical performance insights
- Taking the lead on analytics for complex campaigns, key accounts, or new business, and manage overflow as necessary
- Proficient in Microsoft Office
- Data analysis and statistical concepts knowledge
- 3-5 years digital media experience, especially in media measurement departments
- Experience with SQL
- Bachelor’s Degree in Advertising, Marketing, Business, Statistics or Economics
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