Sr Account Executive-Experian Marketing Services (Us Remote)

Company Description

Experian Marketing Service’s mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers.

Experian Marketing Service’s (Targeting) mission is to accelerate client success through enabling ecosystems, partnerships, and technology solutions. Our team is seeking experienced sales and marketing professionals to help build and sell Experian’s suite of marketing solutions to key client partners across our primary growth verticals (including but not limited to CPG, Financial Services, Health, Retail and Technology). You’ll contribute to a world-class, high-performing sales team in a business experiencing rapid change and growth.

About Us, But We’ll Be Brief

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.

As a leader in consumer data and identity-based marketing solutions, Experian Marketing Services is improving the business and consumer experience by offering a complete identity solution. We’re doing so through a clearer view across the digital customer buying journey and with strong acquisitions of leading AdTech and MarTech providers with the most recent being Tapad, a leading digital identity resolution provider.

We are looking for demonstrated experience and proven track record of year-over-year, high performance results within the Telecom and/or Consumer Tech industry that shows you can source, build, retain and grow long-lasting strategic relationships while developing solutions that exceed our client’s expectations. In this role, you will guide client purchase and utilization of Experian data, identity, activation and measurement solutions across the advertising / marketing ecosystem. You will be responsible for understanding your client’s business objectives to set strategies and exceed their goals. You will work with cross-functional teams to bring the best of Experian to our clients.

The Account Executive- Direct to Advertiser is responsible for proactively sourcing and managing both new and existing brands, driving new business opportunity as well as expanding existing strategic relationships within an assigned territory with a defined set of clients and prospects across the vertical(s) you serve. You will be responsible for engaging clients executives and related stakeholders and managing client communications to ensure the seamless execution of the Experian solutions and services, expanding business relationships as well as driving growth by cross-selling and upselling opportunities within the existing account base.

This position reports to the Vice President / Director of Sales and works closely with Experian NA Senior Leadership.

What You’ll Be Doing

• Research and penetrate assigned client / prospect organizations through customer insight to drive alignment with executive and day-to-day influencers to execute against dynamic strategic account plans
• Own robust sales pipeline (Salesforce), revenue tracking and forecasting to support team weekly, monthly quarterly and annual vertical/territory/account planning and associated financial reporting
• Collaborate with internal and external cross-functional partners to structure and execute operational and strategic initiatives
• Negotiate complex client contracts for both standard and custom Experian products and services
• Mutually responsible with Customer Success Manager for all renewals of existing business
• Daily “quarterbacking” of client’s strategic business initiatives to ensure flawless execution of relevant Experian-supported projects and acting as the business liaison between the client and internal departments, including collaboration with dedicated Consulting and Client Services teams, to ensure client satisfaction and ROI/ROA
• Educate and inform clients/prospects on new and existing Experian products and services through customer-driven industry insight and ongoing consultation to named clients to uncover business challenges and offer data recommendations. Utilize a team of subject matter experts (including sales / solution consultants) as a resource.
• Communication with clients is frequent and fast moving - includes weekly status calls (virtual) with and occasional travel to client locations (post-COVID)
• Define and own complete territory management and associated strategic account plans to unlock investments focused on client’s evolving business objectives and goals
• Works with wide range of internal Experian functional groups - Operations, Legal, Compliance, Finance
• Proven self-starter with exceptional focus/tenacity and demonstrated ability to create leads and nurture complex, executive-level relationships
• Partnering with responsible internal stakeholders, including Consulting and Client Service Teams, collaborate to ensure proper scoping, pricing, contracting, execution and support of both standard and custom projects
• Work closely with Consulting, Client Services, Product Management, Marketing and Strategy personnel to ensure ongoing “Voice of Customer” (VOC) feedback and ongoing client education is maintained across portfolio
• Full responsibility for exceeding annual sales revenue targets, driven through both new business/new logos and organic growth of existing strategic accounts through cross-sell / up-sell activities
• Management of existing customer relationships in order to drive optimal adoption, use and growth of Experian’s products and services (namely consumer online/offline data, identity, activation and measurement services)
• Create and deliver persuasive sales presentations using market trends, best practices, use cases and case studies
• Develop highly effective relationships and strong communications across all external and internal stakeholders

Qualifications

What your background looks like

Ideal candidates will have deep industry experience and proven, measurable success selling comprehensive cross-channel digital marketing solutions focused on data, identity, activation and measurement. A minimum of 10 years’ experience in high-performance sales and consultancy around data-driven, identity-centric, privacy-forward consumer marketing solutions, with keen emphasis on the Health Insustry and deep working knowledge of the top brands in the marketplace is required. Established track record of year-over-year, double-digit new business and strategic account growth through complex multi-year, multi-faceted deals while also sourcing new business through cross-sell / up-sell in an existing portfolio of strategic, regional or global brand accounts is required.

• Demonstrated acumen of the Telecom and Consumer Tech Industry
• Ability to analyze complex data and present industry-specific customer insights to clients through quarterly business reviews and executive briefings
• Ability to manage multiple fast-moving projects essential
• 10+ years sales/marketing experience within the stated industry and/or verticals, including proven experience managing and driving complex, mature, high-growth enterprise strategic client relationships
• BS/BA or equivalent experience is necessary
• Track record of reaching and exceeding goals, either as individual contributor and/or leader
• Demonstrated ability to use customer service skills to grow and cultivating client relationships
• Ability to forge relationships with decision makers, senior executives across departments (brands and agencies)
• Ability to travel – approx. 25-50% of time (post-COVID T&E restrictions)
• Fluency in digital marketing, consumer/business marketing data + identity, activation and measurement services

Additional Information

Additional Information

All your information will be kept confidential according to EEO guidelines.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and and it reflects what we believe. See our DEI work in action!

Please contact us at [email protected] to request the salary range of this position (include the exact Job Title as it reads above in your email). In addition to a competitive base salary and variable pay opportunity, Experian offers a comprehensive benefits package including health, life and disability insurance, generous paid time off including 12 company-paid holidays and parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package which includes health, life and disability insurance, generous paid time off including paid parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and and it reflects what we believe. See our DEI work in action!

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here