Business / Product Marketing Jobs

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Business / Product Marketing

What is the opportunity?

• Standardize all marketing material (pitchbooks, regular distribution such as runs, trade ideas, etc.) and align these to the various regional regulatory standards for strict governance.
• The Marketing manager will be part of the Structuring team and supervise and/or execute all marketing related activitities supporting structuring and/or sales efforts across Global Markets, driving the firm's top priorities as they evolve.
• Cordinate with RBCCM marketing teams to make our participation to conferences and events impactful and product focused.
• This role is responsible for aligning with business objectives and product strategy to create go-to-market plans, using their knowledge of products, market, customers and competitors to develop marketing initiatives that clearly communicate the unique value our products bring to clients.
• Raise the profile and understanding of our global strength, local capabilities and expertise. The role-holder will work in close partnership with local Capital Markets business leaders and marketing and communications colleagues in the region and globally.
• The role-holder will work closely with the local Head of Communications and the global marketing team to proactively and collectively (when relevant) develop and deliver marketing strategies and tactics to promote and position the business in a cost effective yet impactful manner.
• Develop and improve all relevant internal and external educational product material through a variety of channels.
• The role will be based in London, Toronto or NYC and will lead and own the development and implementation of a robust business marketing strategy in order to help:
• The Product Marketing Manager acts as a strategic partner to Global Markets Sales and Relationship Management. You will work on various projects and dive deep into important initiatives that impact the RBCCM globally.

What will you do?

Primary Responsibilities

• Collaborate across businesses to develop product positioning, messaging and cross-channel marketing campaigns
• Develop marketing product-related content for multi-channel campaigns across a wide variety of media, including brochures, pitch books, websites, videos, podcasts, email campaigns, presentations, and events
• Work on cross-functional teams with senior-level business partners to execute strategic initiatives
• Manage asset development with internal creative teams or external agencies to ensure deliverables and deadlines are met
• Work with analytics to assess the effectiveness of marketing efforts.
• Deliver creative, compelling and innovative marketing ideas that enhances positioning and impact of global marketing initiatives to drive revenue
• Develop presentations on various Marketing initiatives and programs to share with RBCCM leadership and other internal and external partners

AUTHORITIES, IMPACT, RISK

• Escalate operational risk loss events, control deficiencies and risks that you identify to your line manager and the relevant risk and control functions on a timely basis.
• Facilitate review and incorporation of feedback from stakeholders and compliance

KEY RELATIONSHIPS

• This position reports to the MD and Head of Structuring, RBC Capital Markets based in London, UK.
• Effective partnerships with the global RBC Capital Markets’ global Communications team.
• There will be ongoing and intensive interaction with members of the regional RBC Capital Markets business including executive team/business heads and support colleagues.
• Close working relationships with regional Heads of Marketing and members of the global Client and Marketing Strategy group, including the business marketing, design and events teams.

WORKING CONDITIONS

• Position will be an office / trading floor environment.
• Position will require significant attention to detail, demanding deadlines and the ability to simultaneously work on multiple projects for multiple clients.
• Need to be able to effectively manage competing priorities.
• Position will operate in a high pressure environment due to the demands of the investment banking and capital markets business.

What do you need to succeed?

Required

• 4-7 years’ experience in Financial Services Marketing or Management Consulting; prior experience with Capital Markets preferred
• Expert proficiency in Microsoft Office (PowerPoint, Excel, Word)
• Comfortable working in a fast-paced environment while still maintaining strong attention to detail
• Team player who can adapt to the needs of the team as they shift
• Possess strong project management skills with experience in driving consensus across a large number of stakeholders
• Navigate effectively ambiguous situations and be resourceful and solutions-oriented
• Strategic mindset with the ability to think creatively and tactically to drive business outcomes
• Strong writing and presentation skills
• Good understanding of financial products
• Analyze and synthesize data to deliver meaningful insights to drive business decision-making

Competencies

• Strong creative problem solving skills.
• Experience managing multiple, high-visibility projects.
• Proven writer and project manager.
• Highly organized and entrepreneurial, with strong drive for customer service.
• Good analytical skills.
• Excellent relationships management and partnership development capabilities and skills.
• Excellent communications, presentation and interpersonal skills particularly with senior executives.
• Attention to detail.
• Able to manage effectively as a member of a global team across multiple time zones.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, independent, high-pressure, corporate environment.
• Ability to travel.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Opportunities to do challenging work
• Work in a dynamic, collaborative, progressive, and high-performing team
• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Opportunities to building close relationships with clients

The good-faith expected salary range for the above position in New York is $132,000 - $180,000 depending on factors including but not limited to the candidate’s experience, skills, registration status; market conditions; and business needs. This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan.

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC’s high performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Summary

Address:

New York, New York, United States of America

City:

USA-NY-NEW YORK

Country:

United States of America

Work hours/week:

40

Employment Type:

Full time

Platform:

Capital Markets

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2023-06-12

Application Deadline:

2023-06-12

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.