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About Us

GIRL SCOUTS OF THE USA

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 2.5 million members—1.8 million girls and 800,000 adults. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character who make the world a better place. Today, and spanning coast to coast and across the globe, Girl Scouts of the USA is the largest girl focused organization in the United States and a household recognized brand. Many know the organization from its iconic Girl Scout Cookies (yes, they’re delicious!), but Girl Scouts is so much more.

As a mission driven nonprofit organization, Girl Scouts of the USA has been championing girls as they discover their dreams and work together to change the world. From navigating a rocky hiking trail to advocating for climate justice, Girl Scouts of all backgrounds and abilities can be themselves unapologetically as they rise to meet new challenges and discover the issues that matter most to them. GSUSA describes themselves as a team of doers, innovators, problem-solvers, creators, and dreamers collaborating to support Girl Scouts in 111 local chapters and 152 countries and engaging 50 million alumni.

Everything Girl Scouts do builds their curiosity, kindness, and can-do spirit. The Girl Scout community means girls are building their self-confidence by making friends, finding adventure, giving back to their communities, gaining leadership skills, having fun, and earning awards for their achievements. Notably, Girl Scouts of the USA believes their programs should positively impact not girls, but their families too.

That’s why 91% of caregivers say Girl Scouts is welcoming to families of all kinds; 83% of families say Girl Scouts connects them to something bigger; and 8 in 10 families say they value being part of the larger troop community. Engagement with Girl Scouts USA means better academic, social, and leadership outcomes for girls and their networks.

You Will

Marketing is vital to the Girl Scout Movement’s success in delivering on its mission by enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, volunteers and the public.

Position Summary

The Associate, Product Marketing is responsible for supporting the development, release, and marketing of Girl Scout programs, including asset creation , and the execution of strategic marketing campaigns for target markets to increase awareness of the benefits and participation in Girl Scout programs, contributing to membership growth through retention and recruitment strategies and revenue development though re cognition of program sponsors and increased pro duct programs. Th ese activities will require collaboration with the Program , Fund Development , Revenue, and Membership teams; councils (internal) and creative partners, vendors, and spons ors (external) on all aspects of our program development and marketing campaigns . This role will be responsible for supporting project managing plans , deliverables, and timelines for all program marketing campaigns and related initiatives, managing complex projects with multiple deadlines, and working cross-functionally with stakeholders across the organization to ensure that work stays on track and on budget. The position reports to the Director, Brand Product Marketing.

Essential Responsibilities

Support Director and Manager, and partner with colleagues in Program, Revenue, Membership, and Fund Development, Marketing, and other cross-functional teams to co-create and implement strategies, campaigns, and project plans for marketing-driven activations that maximize program visibility and participation to help differentiate Girl Scouts in this competitive landscape.

• Develop and drive marketing assets through collaboration across all internal and external stakeholders to support funded and unfunded programs.
• Effectively evaluate marketing assets and tools to ensure that they are relevant and consistently on brand; support revenue, fund raising and marketing goals; drive audience engagement; and are differentiated from assets developed by competitive organizations. Ensure that all work is rooted in the Girl Scout mission and is centered on girls’ voices.
• Cultivate strong working relationships across GSUSA, as well as with council teams.
• Lead on administrative needs.
• Lead special projects as needed.
• Assist in the creation of briefs, ensure alignment on goals and timelines, and drive the on-time and on-brand delivery of program development and marketing campaign assets, through clear project management and facilitation of cross-functional communication.
• Contribute to development of benchmarks, KPIs, dashboards and other analytical tools that help us prepare and report on campaign goals and measure campaign success.
• Project manage marketing department priorities and team projects, ensuring consistent follow ups with marketing colleagues, Girl Scout cross-functional teams, council partners, and agency of record on open items or adjusting materials.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Competencies

• Organized and detail - oriented with strong project management skills.
• Creative , dynamic, and innovative, with an understanding of products and tools that drive m embership, engagement , and loyalty.
• Strong contributor to cross functional teams. Flexible, adaptable , and highly collaborative; especially across national/local/federated organizational structures where persuasive alignment is required .
• Passionate about mission-driven organizations; affinity for Girl Scouts is a plus.
• Strong problem-solving skills with clear ability to use data and analytics to deploy brand marketing strategies and deliver against KPIs .
• Experience creating national and local campaigns and initiatives to drive short and long-term goals
• Adept at working in a fast-paced environment and juggling many responsibilities and projects at once with multiple stakeholders.
• Excellent quality verbal and written communicator with persuasive presentation skills and comfort influencing peer stakeholders.
• T hree (3) to f our ( 4 ) plus years’ experience in brand management, marketing, product development, advertising strategy, project management, promotions development , or similar capacity.

Required Technical Skills

Office 365 or similar suites

Competency in PowerPoint or similar presentation software

Competency in Micro soft Excel or similar software

Competency in InDesign and Adobe Acrobat or similar design software

Competency in WRIKE or similar project management software

Degree Or Equivalent Experience

Bachelor’s degre e in marketing or brand management or related area from an accredited university or equivalent experience.

Minimum Years of Experience: Minimum three to four plus (3-4+) years’ experience in brand management, advertising strategy, promotions development, or similar capacity. Girl Scouts or Nonprofit experience is a plus.

Required Field Of Study

Marketing, Business

Other Requirements

☐ Bilingual ( Select Language : Spanish ) is plus

Salary Range: $65,000.00 - $73,000.00

This represents the present low and high end of the pay range for this position. Actual pay will vary based on various factors, including but not limited to experience.

Featured Benefits

What We Offer:

Benefits

We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office.

Paid Time Off: 

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays, and year-round early closures on Fridays and preceding most holiday weekends. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits

• Sick leave
• Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance .
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• 12 weeks of paid parental leave
• Flexible work arrangements
• 401(K) with company match
• Company-paid life insurance
• Both plans include GSUSA partial subsidy of premium costs
• Medical and Behavior al Health Coverage
• Dental and vision coverage
• Health and Wellness Classes and Activities throughout the year
• Access to Employee Engagement G roups
• Short- and Long-Term Disability for salary continuation