Product Marketing Associate Jobs

The Marketing Associate will be responsible for the development, creative execution and implementation of marketing product collateral and communications for Guardian’s individual Life and Disability products. Key partners include Marketing, Communications, Compliance, Legal, and Distribution.

This position reports to the Head of Life and Disability Marketing, Individual Markets and will be part of a dynamic team of product marketers. You will be working in a fast-paced environment where creativity and organization go hand-in-hand to deliver an exceptional marketing experience to our consumers and partners.

Candidate Responsibilities

They will work in collaboration with the Marketing, Communications, Product Development, and Distribution teams to meet the objectives of the business through the development of core marketing collateral. This includes social & email marketing, presentations, printed collateral, campaigns, and digital content for Individual Markets. They will need to stay abreast of marketing and consumer engagement trends, product development, and the competitive environment to bring fresh ideas and perspectives. Some responsibilities will include:

• Create product content stories for consumers and advisors.
• Develop digital assets (email, social, etc) for our consumers and field force.
• Multi-task, listen and activate on plan.
• Collaborate and communicate effectively with partners to deliver content and communications.
• Evaluate, revise, and develop materials for both life and disability lines of business.
• Collaborate, support and activate with team on annual and ad hoc campaigns.
• Ensure compliance review and approval of content is achieved.

Functional Skills

• Familiarity with social media and other digital marketing approaches
• Strong knowledge of marketing standard processes
• Works effectively and respectfully with associate in marketing and across the Enterprise
• Passion for ongoing improvement of your marketing and professional skills
• Strong teammate. Willing to assist colleagues and adapt to changing needs
• Attention to detail that ensures overall success (accurate referencing, leveraging tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.)
• Ability to embrace changing business priorities and environments.
• Strong and creative writing ability
• Manages multiple projects with multiple deliverables simultaneously
• Familiarity with traditional print

Success Measures

• Create collaborative relationships across Guardian.
• Ensure items are updated or created ahead of deadlines.
• Tracked KPIs relating to campaigns and materials.

Leadership Behaviors

• Continuously strives to provide support to our partners.
• Works well in both a team environment, and the ability to self-manage projects.
• Demonstrates self-awareness and embraces feedback.
• Open with creative ideas and suggestions.
• Expresses oneself in an open and honest manner.

Position Qualifications

• Experience with digital marketing a plus.
• Disability or Life product marketing experience a plus.
• Minimum of a Bachelor's Degree in Marketing or Communications.
• 2+ years experience in marketing.
• Multi-channel marketing experience a plus.

Salary Range

$66,680.00 - $100,025.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care

• Critical illness insurance
• Dental plan
• Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
• Vision plan
• Health care accounts – flexible spending, health reimbursement, and health savings accounts

Life and Disability Insurance

• Accident insurance
• Company-paid Life and Disability insurance plus voluntary supplemental coverage

Retirement and Financial

• 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
• Complimentary 1:1 financial guidance with a licensed Fidelity representative

Time Off and Remote Work

• Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
• Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
• Flexible work arrangements (part in-person/part remote)
• Paid parental leave and paid family and medical leave policies

Emotional Well-being and Work-Life

• Student loan assistance
• College planning
• Commuter benefits in select metropolitan areas
• Child, adult, and elder back-up care support through Bright Horizons
• Tuition reimbursement
• Emotional well-being, mental health, and work/life resources powered by Spring Health
• Adoption assistance
• Wellness programs, including fitness program and equipment reimbursement

Justice, Equity, Diversity & Inclusion (J.E.D.I.)

• Employee Resource Groups that advocate for inclusion and diversity
• J.E.D.I. certification and training programs
• Matching gifts/volunteering

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].