Social Media & Engagement Specialist

Social Media & Engagement Specialist

Contract Role

The Institute for Humane Education (IHE) is a non-profit with a mission to educate people to create a world where all humans, animals, and nature can thrive. We’re a small team with big goals, and we’re looking for a creative, social media-savvy professional to help us increase our reach and engagement. We are looking for someone with the skills to help us:

• Expand our reach through micro-influencers and aligned thought-leaders
• Grow our social media following and engagement

This role will be a remote, contract role with the potential to transition to full-time in the future. Candidates should be diligent remote workers able to commit up to 20 hours a week.

Primary Responsibilities

• Identify and reach out to micro-influencers and influencers who can help us expand the reach of our programs, resources, and ideas through social media
• Strategically spend a small budget for boosting posts for maximum reach and, based on experience, assist with paid social media campaigns
• Network and cross-promote with partners and followers on all social platforms to increase engagement
• Create and schedule engaging monthly social calendar (posts, stories, reels) and share client stories, humane education concepts, program updates, team speaking events, partner cross-promotion, etc. on Twitter, LinkedIn, FB, and Instagram
• Identify opportunities to respond to relevant current events/trends as a thought leader when appropriate
• Guide the team and staff in opportunities to amplify IHE’s voice across social media
• Help set processes and best practices for collecting new impact stories and visual content from our clients, students, and partners for the most engaging content

Qualifications & Requirements

• Meticulous attention to detail, particularly in the area of proofreading
• A minimum of 2 years experience as a social media professional.
• Hands-on experience with creative design tools, such as Canva
• Bachelor's degree, ideally in communications, digital/graphic design, or a related field
• Proven experience growing social following and engagement with knowledge of best practices and a commitment to building a professional and positive media presence
• An interest in and commitment to social justice, environmental sustainability, animal protection, and humane education
• A portfolio of work available for review
• Strategic and creative mindset
• Experience working with social media influencers or as a social media influencer.
• A deep and demonstrated commitment to diversity, equity, and inclusion
• A positive, non-snarky approach to social media engagement. Humor that is kind and positive is a plus!
• Experience writing concise, benefits-focused copy

The Social Media & Engagement specialist will be paid an hourly rate of $25. Please include your resume and cover letter in your application.