Sr. Social Media Coordinator

Summary:

The Coordinator, Social Media Sr is part of the In-House Agency, this individual will develop and execute marketing efforts and campaigns across multiple social media channels. They will be an expert in executing the social strategy and performing the tactical and oversight functions related to planning, coordinating, proofing, and executing all social-related marketing for the given area of assignment, as well as community management. Additionally, you will engage and connect with our audience and customers on social media, listen for relevant conversations, and spot early crisis stories to alert relevant teams to take corrective action. The Senior (Sr) Social Media Coordinator will work closely with the Associate Director of Social Media. As part of our client's In-House Agency, the candidate should ideally have experience in the mortgage industry. Prior agency experience is a plus.

Essential Job Functions:

· Implement social media strategy with clear objectives and goals which may vary by channel/platform.

· Manage organic social media editorial calendar and inboxes for all social media platforms such as Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn, to build an audience and ensure customer engagement.

· Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

· Manage social engagements (comments, messages, and mentions) for each of our channels and respond to or assist customers in a timely manner.

· Monitor conversations to measure sentiment, watch for PR emergencies, and identify important or relevant conversations discussions.

· Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.

· Partner with other teams to align and highlight business goals, values, and achievements on social media channels.

· Keep up to date with the latest social media trends and emerging social media platforms in the industry.

· Maintain regular and punctual attendance.

Education and/or Experience:

· Bachelor’s degree in marketing or relevant field.

· Two (2) to three (3) years of experience in organic social media or digital marketing.

· Experience in community management.

· Excellent understanding of social media platforms, content performance, and audiences.

· Experience with social media management tools such as SproutSocial.

· Strong interpersonal and communications skills.

· Familiarity with the following applications is a plus:

· SproutSocial

· Canva

· Smartsheet