Social And Content Lead

Social + Content Lead

Who We Are:

Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raise the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 50,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:

Reporting to the Associate Director of Content, we are looking for a creative and versatile Social & Content Lead to develop and drive our always-on content approach for Caraway’s marketing & social media channels. This position will further develop our editorial strategy with continuous content across various online & offline channels, while managing a team of 2, and helping to establish Caraway Home as the go-to brand for all things healthy & non-toxic living.

Who You Are:

The ideal candidate has experience managing a content calendar and developing audience-centric campaign narratives to support brand efforts. Ideally, this candidate is a strong copywriter with experience managing a team, developing editorial content & concepts, and utilizing social analytics platforms to inform future creative decision making. A successful candidate will thrive working autonomously, yet collaboratively, and lead from a resourceful mindset while managing a variety of short and long-term projects.

Responsibilities:

• In collaboration with leadership, identify messaging priorities and develop integrated campaigns that support Caraway’s brand mission, drive engagement, and support customer acquisition & retention revenue goals
• Ad hoc projects as needed
• Collaborate cross-functionally to support all marketing efforts, including but not limited to: influencer activations, marketing campaigns, and giveaways
• Create and continuously evolve an overarching content calendar that supports and extends marketing initiatives across channels and audiences
• Formulate, test, and execute social media-specific tactics to encourage audience growth and maintain healthy organic engagement for each channel
• Develop scalable processes and work cross-functionally to manage content requests to achieve brand & business goals
• Coach, mentor, and develop content team members focusing on inclusivity, growth opportunities, and continual improvement
• Continually identify and implement refined standards, systems, and best practices for effective communication strategies
• Cultivate & monitor Caraway’s brand voice, tone, perspective, and copy across channels and contexts, including digital (web/email/mobile/video) and physical (packaging/retail) touch points
• Measure, track, and optimize campaign performance & organic social analytics to ensure we are consistently achieving and exceeding KPIs and brand OKRs

Knowledge, skill, and abilities:

• Exceptionally organized with a strong ability to multitask, work independently, and delegate effectively
• 4-5+ years of relevant social & content experience. Preferably experience with brand development and marketing for a DTC business
• Skilled copywriter with a knack for storytelling; ability to develop core messaging for marketing campaigns, events, and more, understanding how to chameleon-nize content (written & visual) for a variety of marketing channels
• Understand how to connect with a virtual audience, and have proven experience growing a loyal social following
• Driven by data; you love getting into the weeds of social analytics and utilize insights to help shape your strategy
• Brand marketer and idea machine; you love identifying new opportunities to keep messaging fresh and can execute a creative vision across a variety of mediums (email, text, video, social)
• 2+ years of management experience. Preferably with 2+ direct reports
• Have a passion for all things home, design, and leading a non-toxic lifestyle
• Live and breathe all things social media. You’re up to date on the latest trends and best practices, and are the first to test out new platforms and features when they launch. You follow and/or are up to speed on best-in-class social media brands & personalities in order to draw inspiration

Caraway Life:

Caraway is an exciting, fully remote DTC retail startup company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world.

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided:

• Competitive salary + equity options
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• 3 months Parental leave
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• High quality home and kitchen product + swag, F&F discounts
• Company-sponsored monthly coworking stipend
• 401(k) plan
• Health, dental, and vision offerings for you and your dependents
• 11+ paid holidays
• Unlimited PTO

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status