Social Media Content Director

The Social Media Content Director leads a team of social media content creators, providing day-to-day leadership and support. They establish and monitor operational goals, analyze productivity and workload, and make informed decisions regarding team management. The director ensures the quality and consistency of content, utilizes data to inform strategic recommendations, and mentors team members on best practices for the ever evolving social landscape. They also identify and implement process improvements to enhance quality of work, maximize operational efficiency and contribute to the ongoing growth and development of the team.

Qualifications:

The ideal candidate for this position has led clients strategically either in an agency or corporate marketing department, possesses a solid grasp on all modern social media channels and tools, and has several years of marketing team management experience. Strong leadership, communication and business writing, and project management skills are essential. The candidate should demonstrate expertise in social media marketing, proficiency in various social media platforms, and familiarity with web analytics and optimization techniques.

The ideal candidate should have proven work experience as a Social Media Manager, hands-on content management skills, social channel management, excellent copywriting and proofreading abilities, and knowledge of SEO, Google Analytics, and online marketing channels.

Excellent organizational and time management skills, along with exceptional client service abilities, are required. Proficiency in Google Drive, Microsoft Office, and other relevant software is necessary.

Primary Roles and Responsibilities:

Team Leadership and Support

Hire and manage creative professionals, provide guidance, mentorship, and support to the social media content creators

Campaign Engagement

Guide team in creating social media campaigns including strategy, copywriting and/or graphics that effectively drive followers, likes, engagement, and conversions

Persuasive Presenter

Creates and delivers captivating presentations to influence and engage various clients and stakeholders

Workflow Management

Create and maintain schedules and delivery standards, ensuring efficient operations

Performance Analysis and Decision-making

Utilize data and metrics to inform strategic decisions and achieve results

Communication and Collaboration

Liaise with leadership and client success teams, maintaining productive client relations

Process Improvement

Identify inefficiencies and implement solutions to enhance operational efficiency

Successful Outcomes:

• Client retention/satisfaction measured by NPS
• Quality control for client deliverables with minimal rework
• Strategic decision-making based on data and metrics
• Minimize turnover and increased employee retention rate
• Operational and system effectiveness to maximize utilization
• Increase revenue from social media services
• Cultivating a culture of continuous improvement and learning
• Positive client feedback on quality of work
• Leadership and support provided to the team
• Consistency in brand voice and tone across content for all clients
• Efficient and effective onboarding of clients