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Senior Marketing Manager I, Integrated Media
Company | Instacart |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-13 |
Posted at | 9 months ago |
We're transforming the grocery industry
- Partner closely with Retailer Marketing and/or Product Marketing to design media strategy and planning of 360 campaigns and collaborate in the development and and execution of custom media programs to drive business KPIs.
- Support strategy, analysis and execution of other media channels including streaming audio, podcasts, display, Linear TV, direct mail, OOH etc.
- Analyze first and third party data, market trends, and the competitive landscape to make data-driven optimizations
- Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, key KPI measurement.
- Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership.
- Lead channel expansion strategy, process, and operations/measurement for Retailer Marketing initiatives and campaigns.
- Collaborate with internal teams and external agency to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends
- Lead strategy, analysis, and optimizations for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV/OTT)
- Deliver against aggressive growth goals (CPA, ROI, GMV, etc…)
- Manage agency relationships and provide direction based on performance goals
- Build full-funnel marketing programs that considers the role of media across the funnel, key tactics like audience targeting, creative, channel expansion, measurement, and experimentation.
- Strong understanding of the digital video marketing ecosystem across OLV, OTT, YouTube, Connected TV and more.
- Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc.
- Experience launching multi-million dollar, full-funnel media campaigns for brand or product launches.
- Deep experience collaborating with cross-functional teams inclusive of Brand, Product Marketing, Creative, and Marketing Analytics
- Experience with building experimentation frameworks at scale and understanding of media measurement and tools including MTA, MMM, geo-holdouts, etc.
- 8-10 years of professional experience in performance or growth marketing including managing multiple digital and offline media channels.
- Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
- Bachelor’s degree or equivalent
- Experience in a startup or fast growing company
- Strong interpersonal, analytical, and problem solving skills
- Proficient in MS Excel, SQL a plus
- Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
- Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions
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