Integrated Marketing Communications Manager

Integrated Marketing Communications Manager, Business Development

About Us

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

We are a team of 700+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 140M+ chess players worldwide with the best possible product, content, and tools to serve the community!

We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.

About You

You have a passion for growing organizations through the implementation of strategic partnerships across a range of different industries. You (ideally) have experience at a leading brand management agency or consulting firm where your main role was helping clients define and execute their strategic growth and marketing initiatives through cross-industry/cross-sector collaborations.

You have experience in the gaming and/or sports industries. You are skilled in translating complex partnership ideation processes into actionable responsibilities and project timelines. You are passionate about nurturing “win-win” long-term partnerships that drive business growth and serve the Chess.com mission. You are based in the U.S. or Canada (required).

What You’ll Do

Partner Relationship Management:

• Build strong relationships with Partners to understanding their unique needs and goals.
• Serve as the main point of contact for Partners, post-contract negotiation.
• Collaborate closely with Partners to gather insights, align marketing strategies with their brand guidelines, and provide regular updates on campaign performance.

Marketing Strategy Development:

• Develop integrated marketing strategies tailored to the Partner's objectives, target audience, and budget.
• Identify appropriate marketing channels, define key messages, and outline timelines/goals.

Campaign Execution and Coordination:

• Managing communication and planning leading up to events/activations for internal teams.
• Oversee the implementation of Partnership campaigns, coordinate with various internal and external stakeholders to ensure seamless execution
• Ie) Creative, media planners, content creators, digital marketers, engineering, product, design, etc..

Branding and Positioning:

• Work with partners to refine their brand positioning and messaging, ensuring alignment with Chess.com's brand and long-term mutual success.

Channel Management:

• Determine the most effective channels, features, and products for a campaign to achieve specific KPI's for partners and Chess.com
• Ie) advertising, digital marketing, social media, content marketing, events, public relations, and other relevant platforms.

Performance Analysis and Reporting:

• Measure and analyze the effectiveness of marketing campaigns, using various metrics and analytics tools.
• Provide regular reports to Partners, highlighting key performance indicators, campaign results, and recommendations for future improvements.
• Hold weekly/quarterly calls with Partners to communicate updates, changes, metrics, and results.

Budgeting and Resource Allocation:

• Manage the marketing budget and/or resources set by the Partner and Chess.com, ensuring efficient resource allocation across different marketing activities.
• Ie) Product development, internal team time/resources, social campaigns, events, creator/influencer coordination, etc..

Preferred Skills

• People and purpose centric approach to doing business
• Interest in and love of chess not required, but a plus
• Strong relationship-building instincts
• Strong interpersonal, written, and oral communication skills
• Familiar with Chess.com platform and community: not necessary, but a plus if you are!
• Strong collaboration and communication skills working in a fully distributed team
• Sense of ownership and responsibility
• 5+ years of partnership / key account management experience, ideally from gaming and/or other sports industry
• Exceptional attention to detail
• Must be based in the U.S.
• Strong discipline and ability to manage multiple project timelines and responsibilities for multiple internal and external stakeholders

About the Opportunity

• This is a full-time position
• This is open to applicants who can legally work in the US
• We are 100% remote (always have been, always will be!)

You can learn more about us here:

• Https://www.chess.com/article/view/how-chess-com-virtual-team-works-together
• Https://www.chess.com/about

We look forward to meeting you!