Senior Manager (Pr & Partnership)

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

Overview:

Cider is currently looking for a creative and experienced Senior Manager of Marketing with a specialization in PR, Events, and Brand Partnerships. In this role, you will spearhead the planning and execution of effective public relations strategies, high-impact events, and strategic brand partnership initiatives to enhance our brand visibility and establish valuable relationships that contribute to our growth trajectory. The ideal candidate is innovative, creative yet business-minded, detail-oriented, reliable, and a stellar communicator.

This position will report to The Head of Marketing and Partnerships.

Your Role on the Team:

1. Develop and implement innovative PR strategies that are in line with our brand's objectives, ensuring seamless messaging across all platforms.
2. Plan, manage, and execute brand events, including product launches, fashion shows, and pop-up events, that resonate with our Gen Z audience and elevate our brand presence.
3. Build and nurture relationships with talent, partners, and key stakeholders to foster brand awareness and engagement.
4. Design and execute strategic brand partnerships that reflect our brand values and appeal to our target demographic.
5. Work alongside agencies partners to oversee crisis management and brand reputation, promptly addressing any public relations issues that arise.
6. Administer the brand partnership and event budget, guaranteeing optimal resource allocation.
7. Track, measure, and evaluate the performance of PR, brand partnership, and event initiatives, adjusting strategies as necessary to maximize ROI.
8. Collaborate closely with internal teams to align brand messages and campaigns.
9. Stay informed about industry trends, competitive landscape, and the evolving preferences of our target audience.

The Skills You Bring:

1. Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is preferred.
2. Minimum of 5 years of experience in Marketing, specializing in PR, Events, and Brand Partnerships.
3. Demonstrated success in creating and executing impactful PR strategies, events, and brand partnerships.
4. Deep understanding of the Gen Z market and current fashion trends.
5. Excellent communication, negotiation, and presentation skills.
6. Ability to thrive in a dynamic, fast-paced, startup environment.
7. Strong analytical skills with a goal-oriented attitude.
8. Familiarity with the latest trends and best practices in digital marketing and social media.
9. Willingness to travel as needed for brand events, partnership meetings, etc.