Senior Director, Web Strategy

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About The Role

The essence of the role is ownership (in partnership with Web Dev and Design leaders) of our primary marketing websites (cloudflare.com and related sites) as a product, delivering a website that is the centerpiece of our brand, hits our demand targets and is built on a scalable, operational web infrastructure. You will lead the strategy and roadmap for how Cloudflare evolves and scales its web presence across segments, product offerings, industries, partners, and regions.

You will have accountability for:

• Building strong relationships with stakeholders across the business, including product marketing, demand generation, sales, and product to make sure that all functions are properly represented on our sites
• Defining and refining our web technology stack and key integrations, and establishing business requirements for the product manager and engineering team that implements it
• Partnering with Creative Director to bring to life our brand on our web properties
• Constantly optimizing and personalizing web experiences to increase lead conversions, pipeline, and decrease time to sale
• Leading the overall web experience, information architecture and key page templates to ensure a consistent, high quality experience for users
• Establishing a web content process to own key content pages and ensure editorial consistency across the site. Over time, growing a writing team to support.
• Web analytics tools implementation and integrations
• Developing and implementing a comprehensive web marketing strategy to drive traffic and conversions
• KPIs across SEO/discoverability, awareness, acquisition, engagement, and pipeline
• Ensuring consistency with Cloudflare web properties not owned by marketing
• Managing the leaders of our web experience and web production teams
• Using data-driven testing and refinement methods and tools to continually improve web experience outcomes

About You

• Data-driven approach with strong quantitative and analytical skills
• Strong relationship building and stakeholder management across different organizations and departments. Ability to earn stakeholder confidence and exert influence.
• Experience managing web engineering teams, in-house or agency
• Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
• Experience working with design and delivering visual assets that adhere to brand standards
• Proven experience managing high performance teams and individuals to KPIs
• 10+ years experience with web marketing, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline on a high volume website
• Experience incorporating self serve/freemium consumption apparatus embedded within enterprise B2B web platform
• Familiarity with best of breed marketing technology, including a strong understanding of analytics tools, content management systems (preferably Contentful), Marketo, Salesforce, and testing tools
• Experience supporting both traditional enterprise and self-serve SaaS marketing pipeline and con, preferably for an organization with a complex portfolio
• Strong ability to prioritize and make good trade-off decisions between multiple projects and competing priorities within the organization

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area-based hires: Estimated annual salary of $288,000 - $352,000.
• For Colorado-based hires and Washington hires: Estimated annual salary of $275,000 - $336,000.
• For New York City-based hires: Estimated annual salary of $279,000 - $341,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Flexible Spending Accounts
• Medical/Rx Insurance
• Global Travel Medical Insurance
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• Vision Insurance
• Dental Insurance
• On-demand mental health support and Employee Assistance Program

Financial Benefits

• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Short and Long Term Disability Insurance

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.