Senior Director Of Grocery

About WellMore Holdings

WellMore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

WellMore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in.

About The Role

The Senior Director of Grocery at Wellmore is a key leadership role responsible for driving sales strategies, achieving revenue targets, and leading a high-performing sales team. This position requires a strong understanding of the CPG industry, market dynamics, consumer trends and relationships. The Senior Director of Grocery collaborates closely with cross-functional teams, including marketing, operations, and finance, to ensure alignment and optimize sales performance. The goal is to maximize market share, profitability, and customer satisfaction while maintaining a competitive edge.

What You’ll Do

• Develop Sales Strategies: Create and execute comprehensive sales strategies that align with the company's overall business objectives, market trends, and competitive landscape. Identify growth opportunities, target markets, and customer segments to drive revenue growth
• Lead US Grocery Sales Team: Build and lead a high-performing sales organization by recruiting, training, mentoring, and motivating sales professionals. Provide guidance and support to ensure the team's success, including setting performance goals, conducting performance evaluations, and implementing sales incentive programs
• Sales Forecasting and Budgeting: Develop accurate sales forecasts and budgets based on market trends, historical data, and input from the sales team. Monitor and analyze sales data, market trends, and variances to identify opportunities for improvement and ensure financial objectives are met
• Market Analysis and Competitive Intelligence: Stay informed about market trends, consumer behavior, and competitor activities. Conduct regular market analysis and leverage competitive intelligence to identify new business opportunities, product positioning, and pricing strategies
• Customer Relationship Management: Foster strong relationships with key customers, retailers, and distributors. Collaborate with the marketing team to develop effective trade marketing programs, promotions, and merchandising strategies to enhance brand visibility and drive sales
• Achieve Revenue Targets: Set ambitious sales targets and ensure their achievement through effective planning, forecasting, and sales management. Monitor sales performance against goals and implement corrective measures as necessary
• Cross-functional Collaboration: Collaborate with internal teams, including marketing, operations, finance, and product development, to ensure alignment of sales strategies with overall business objectives. Foster strong communication and cooperation to optimize product launches, inventory management, and supply chain efficiency
• Sales Performance Measurement and Reporting: Establish key performance indicators (KPIs) for the sales team and implement robust reporting mechanisms to track sales performance, including revenue, margins, market share, and customer satisfaction. Present regular reports to the executive team, highlighting achievements, challenges, and recommended actions
• Industry Networking and Relationship Building: Represent the company at industry events, trade shows, conferences, and customer meetings. Develop and maintain strong relationships with key stakeholders, industry influencers, and strategic partners to enhance the company's market position and drive business growth

Requirements

What We’re Looking For

• Willingness to travel as required
• Proficiency in using CRM systems and sales analytics tools
• Bachelor's degree in business, marketing, or a related field (Master's degree preferred)
• Strong leadership and people management skills with the ability to build and motivate high-performing teams
• Proven experience as a Director of Sales or similar senior sales leadership role in the CPG industry
• Excellent communication, negotiation, and presentation skills
• Strategic thinking and problem-solving capabilities
• Deep understanding of consumer-packaged goods, market dynamics, and industry trends
• Demonstrated track record of achieving or exceeding sales targets and driving revenue growth
• Analytical mindset with the ability to interpret sales data, market trends, and financial information

Benefits

Perks for You

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities, we live in. Some of our benefits & perks for full-time employees include:

• Short-term and long-term disability
• Employee Referral Program
• Telemedicine (US) & Employee Assistance Program (EAP) resources
• 401K + match (US) & RRSP/DPSP (CAN)
• Paid time off and paid holidays
• Medical, Dental & Vision coverage to fit your needs
• Free Product!
• Paid Parental Leave (primary & non-primary)
• Education, Fitness & BeWell Flex Funds

The annual base salary range for this full-time position is $155,000 to $165,000. This position is also eligible for short- and long-term incentives. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status or any other legally protected factor.

WellMore Holdings is committed to offering reasonable accommodation to job applicants with disabilities. If you would like to request accommodation, please contact us at [email protected]. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. WellMore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.