Senior Director, Marketing Jobs

SENIOR DIRECTOR, MARKETING

Location: Remote US

GeneDx is a patient-centric health information company that delivers personalized and actionable health insights that inform diagnosis, guide treatment and improve drug discovery. The company is transforming healthcare through its industry-leading exome and genome testing and interpretation, fueled by one of the world's largest rare disease data sets and its powerful clinical interpretation engine, Centrellis. GeneDx is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care.

To learn more about GeneDx, please visit our website at genedx.com.

Responsibilities:

• Lead, support and grow a high-performing marketing team, ensuring teammates have the information and resources needed to be successful in their roles.
• Establish trusted partnership with cross-functional partners and stakeholders including sales, sales training, medical affairs, product and finance.
• Ensure the marketing budget is allocated properly to conserve resources while attaining marketing and business goals.
• Use your extensive HCP marketing experience to develop and execute thoughtful go-to-market plans that support the overall business objectivities and strategies.
• Translate audience insights into actionable strategies and tactics to enable overall growth against business driving objectives and key results.
• Identify and incorporate innovative programs, partnerships and tactics that accelerate strategic business objectives.
• Define and develop multi-channel marketing approaches to support a complex audience ecosystem including healthcare providers, health systems, patient advocacy groups, biopharma partners, payors, patients, caregivers and general consumers.
• Provide marketing leadership as a member of the marketing leadership team, collaborating closely with communications & brand and future markets leaders to establish aligned and cohesive approach to end-to-end planning
• Bring your relentless drive and curiosity to assess and define the key value drivers, brand narrative, and messaging and positioning frameworks to attract, convert and retain customers across our key audience segments.
• Monitor and measure marketing campaign effectiveness, identifying opportunities for optimizations, and establishing reporting cadence and channel for relevant metrics updates.

Qualifications

• A deeply curious learner and active listener
• Experience leading marketing teams in the pharmaceutical, diagnostics, or healthcare related industries
• Player/coach, builder mentality- roll up the sleeve's executor with understanding of when to delegate; strong bias for action balanced with high degree of thoughtfulness and rigor Ability to communicate in a strong, clear, simple and compelling manner to drive impact and influence
• 12-15 years' experience with at least 5 years' experience in management positions
• Ability to work in a rapidly evolving, fast paced and sometimes ambiguous environment
• Highly organized, detail-oriented, and able to drive cross-functional deadlines consistently.