Director, Program Marketing Jobs

Overview & Responsibilities:
The Director of Global Program Marketing drives the planning and execution of marketing campaigns, delivering new viewers and/or subscribers for our Kids & Family programs, sports initiatives & franchises across multiple platforms, including Paramount+ and Nickelodeon linear.
In addition, this individual leads management for franchise properties and non-franchise programming and is the key liaison between Nickelodeon, internal collaborators, and external partners.
Responsibilities include but are not limited to:

• Actively seek out, identify, and excel at innovative marketing approaches, including media partnerships, digital/social media, influencers, events/stunts, and Public Relations.
• Drive long-term franchise comms strategy and short-term execution for critical franchises, liaising with and coordinating activity across LOBs including studio, sales, licensing/consumer products, press, LBE, and streaming.
• Key marketing liaison with internal and external sports partners, including the production, consumer products, sales, NFL, CBS Sports, and teams/leagues/clubs.
• Build, grow, and develop reports and marketing collaborators.
• Effectively collaborate with media strategy, creative, and social teams to connect creative ideas and build campaigns that breakthrough with related audiences.
• Strategically lead all aspects of the entire campaign lifecycle from kickoff through post-campaign analysis, including marketing and creative strategy, positioning, briefing, media strategy, campaign development/execution, and performance monitoring/optimization/after-action review.
• Develop innovative and coordinated social/earned media strategies alongside Nick and Paramount+ social & PR teams
• Express Nickelodeon’s unique personality and POV across the world of sports, develop and implement marketing campaigns for sports-related properties, movies, and tentpoles.
• Define a single vision and strategic rollout. Rally marketing teams, agency partners, and the company at large, ensuring breakthrough communication strategies in a cluttered media environment.
• In cooperation with Business Intelligence and Media Planning, track/manage performance against campaign Key Performance Indicators; pro-actively reviewing data and providing clear direction to optimize tactics throughout the life of a campaign.

Basic Qualifications:

• 10+ years experience in movie and/or TV marketing, preferably with prior direct responsibility for launching Kids & Family and/or Sports Programming.
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators.
• Bachelor’s degree or equivalent experience, MBA preferred.
• Excellent communication (verbal and written) presentation and interpersonal skills.
• Prior experience working in/with D2C service and/or streaming business preferred.
• Experience and ability to interpret analytics and apply research to make informed recommendations.
• Prior experience working with the NFL preferred.
• Successful track record driving awareness, interest, viewing, and (where applicable) TVOD revenue/SVOD subscriptions for top-tier entertainment IP.

Additional Qualifications:

• Excellent sense of humor!
• Passion and proficiency with kids & family entertainment, as well as, sports/fan culture.
• Extensive experience with core marketing software, including Microsoft and Google ecosystems: PowerPoint, Word, Excel, Google Suite, Slack.
• Strong knowledge of social media, digital ecosystems, influencer programs, and IP-building.

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global.
Additional Information
Hiring Salary Range: $125,000.00 - 150,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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