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Company

Keurig Dr Pepper
Address , Rochester, Ny
Employment type FULL_TIME
Salary
Expires 2023-10-06
Posted at 9 months ago
Job Description
Job Overview:
  • Work with Distributors to develop their Route-to-Market capabilities to have a sustainable business model. Liaise with KDP Licensing to ensure that KDP Brand Transfers are supported with the appropriate Distributor infrastructure to include: Personnel, Fleet, Warehouse, IT, Cold Drink, and Production/Product Sourcing. (15% time allocation)
  • In conjunction with Consumer Marketing, develop retail presentations to secure additional space/equipment placements to support existing portfolio and new product innovation.
  • Effectively communicate with multiple parties (e.g. Distributors, Retailers, KDP functions, etc.) to maximize the execution of all promotions and programs. Provide the communication link with other KDP departments and functions in order to facilitate volume-building initiatives. Continuously improve Distributor participation in National & Regional Account activities. Ensure forecast accuracy in order to facilitate the efficient utilization of KDP assets in addition to ensuring our ability to better serve our customers
  • Develop merchandising standards by Distributor, by Market and assist Distributors with reset implementation.
  • Identify, develop and execute key business building opportunities around availability, distribution, promotion, display, merchandising, and pricing that will support volume and share growth for KDP, while balancing these elements in a manner that will ensure a sustainable, profitable business model is maintained for both KDP and our customers.
  • Manage and develop a team of Retail Account Specialists within the market to sell programming and execute in market.
  • Effectively utilize syndicated data, customer channel data, trade intelligence, and brand facts to support the Annual Business Plan.
  • Conduct trade surveys to assess execution, competitive activity and future opportunities with our retail account customers.
  • Develop Cold Drink initiatives with Distributors to drive single serve availability for KDP Brands.
  • Develop Annual Business Plans with KDP Independent Distributors. Present Quarterly Business Reviews to track progress against Annual Business Plan.
  • Develop, sell-in and execute Local Market Plans that support KDP National promotion extensions. Develop, sell-in and execute Local Market plans for KDP Brands that do not have KDP National support.
  • Develop and sell in CMA agreements across channels of trade.
  • Work with Distributors and KDP Media Department to purchase local media to drive volume building activities.
  • Forecast CSD and Premium Brand volume using SAP APO.
  • Communicate across KDP functions of Marketing, Finance, Licensing, National Accounts, Shared Business Services, Legal and Supply Chain to facilitate volume building opportunities across the Region.
  • Surface and drive to resolution with KDP Licensing any transshipping issues.
  • Work with Distributors to ensure that KDP Accounts Receivables are current.
  • Ensure that Distributors have signed up for all KDP National Account activities and CMA programs.
  • Develop and sell-in Annual Business Plans allocating 100% of the Trade spend against volume building activities. Plan will have Base / Flex criteria that are developed locally by Distributor and Regional Sales Manager.
  • Effectively utilize all associated budgets to fully leverage brand potential, maximizing freedom of choice for consumers through uncompromising retail execution. Maintain full control of indirect budgets within assigned guidelines of the department.
  • Develop continuous improvement of Product Quality through trade age management with frequent in-market visits with Distributor personnel, and with joint work sessions with field technical services.
  • Work with Distributors to ensure KDP Product Quality standards are achieved utilizing KDP Product Quality Scorecards
  • Assist KDP Distributor Operations, where appropriate, in the development and execution of Product Quality initiatives designed to close the competitive gap to Coke and Pepsi.
  • Perform administrative responsibilities as required by the position.
Requirements:
  • Self-directed, goal-oriented and flexible, enjoying working in a fast-paced and at times challenging environment
  • 5-7 years beverage or consumer products experience
  • 3 years sales management experience
  • A proven track record of performance meeting targets and objectives
  • Adaptable and quick to learn new processes and tools
  • Strong organizational, interpersonal, and communication skills (written and verbal).
  • Ability to work cross-functionally and with a wide range of employees with different skill sets.
Company Overview & EEO Statement:
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Frisco, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.