Regional Sales Director: Northeast

Position Summary:

The Wine & Spirits Regional Northeast Sales Director, will deliver results through a planned sales strategy to the assigned Northeast market. Alignment consists of CT/DE/MA/ME/NH/NJ/NY/RI/VT.

Essential Duties and Responsibilities:

• Work with multiple teams within Purple Brands such as marketing and finance teams.
• Identify target accounts by channel (Chains, Off premise Independents and On Premise) and opportunities within the framework of the defined region. Identify target accounts and create an action plan for each channel.
• Plan and implement sales to specific major accounts while cultivating relationships, identifying opportunities, and account management skills are critical. Build strong, effective relationships with key Chain buyers in assigned region
• Monitor competitor activity in each account and ensure that appropriate response strategies are formulated, communicated, and executed.
• Lead insightful, specific, successful client presentations.
• Drives the wholesale sales to targeted distributors in defined region. Evaluate distributors’ performance and conduct quarterly business review meetings. Recap key distributors monthly on performance, inventory levels and upcoming programs and pricing.
• Educate on-premise/off-premise accounts in product knowledge and/or develop special programs (ie; specialty menu drink selection, off premise creative events).
• Effectively establish distributor relationships.
• Maintain budget, manage expenses, and know inventory levels in order to forecast accurately and execute sales.
• Develop and execute brand plans and launch plans in target markets including distributor pricing, deal structures, target accounts, introduction meetings, distributor General Sales Meetings, etc.
• Manage, motivate and support the distribution network including distributor management and sales representatives; to include VP or GSM, sales director, sales managers, salespeople and purchasing agents.
• Prioritize sales initiatives and goals in all aspects and phases of wine & spirit sales.
• Establish and maintain major account relationships in the defined region.
• Monitor performance (depletions, accounts sold, national programs, shipments, pricing, promotional materials) by channel.

Qualifications:

• Positive attitude; team player, motivator. Solution-focused, creative and entrepreneurial.
• Bachelor’s Degree in a related discipline or commensurate experience desired.
• Must have at least 5 years distributor and supplier wine and spirits sales experience within this territory.
• Must be responsible, outgoing, and reliable.
• Must be at a minimum of 21 years old.
• Effective self-management skills, specifically time management and territory call planning.
• Existing account relationships desired.
• Must have valid United States driver’s license for mobility within the territory.
• Ability to lift up to 35 pounds.
• Craft spirits sales desired, coupled with wine sales experience. Possesses leader qualities and has a proven track record in wine and spirit sales.
• Superior spirits knowledge, combined with a commitment to continuous improvement in all facets of our business goals.