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Company | POOLHOUSE |
Address | Richmond, VA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-06 |
Posted at | 10 months ago |
We are a creative-driven, full-service advertising agency. We transform how companies, candidates and causes tell their story. With offices in Richmond, VA, Atlanta, GA, and Washington, D.C. we’re a collective group of creatives, do-ers, and strategists who are passionate about putting the creative first and building lasting campaigns for our clients.
- Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and performance.
- Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner.
- Collaborate with clients to understand their goals and objectives, and create customized campaign plans to maximize their impact within the allocated budget.
- Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner.
- Stay up to date on recent buying trends, one-off opportunities and technology
- Collaborate with placement agencies to negotiate and secure the best media placements and partnerships that align with campaign objectives.
- Oversee the execution of campaigns, ensuring proper ad placement, targeting, and creative optimization to drive desired results.
- Develop comprehensive strategies for paid advertising campaigns on Google AdWords, Facebook, Twitter, LinkedIn, and other relevant platforms.
- Bachelor's degree in a relevant field or equivalent work experience. Experience in political campaigns, advocacy organizations, non-profit, or advertising agency experience a plus.
- Detail-oriented, organized, and capable of maintaining accuracy while handling large volumes of data.
- Strong analytical skills with the ability to interpret and derive actionable insights from campaign data.
- Experience with project management methodologies and tools is a plus
- Flexibility to adapt to changing client needs and industry trends.
- Proficiency in utilizing Google AdWords, Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and other advertising platforms.
- Proven ability to manage multiple priorities and meet deadlines
- Demonstrated experience in managing media campaigns and familiarity with advertising metrics and tactics.
- Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
- Competitive salary based on industry standards
- 401k with employer match
- 12 days of PTO a year
- Generous paid holiday schedule including Thanksgiving week and Christmas Break
- Company funding for relevant continued education and skill development
- A collaborative and creative work environment
- Monthly cell phone stipend
- 100% employer covered medical, dental and vision insurance
- Parental Leave
- 100% employer covered medical for dependents
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