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Company | Henkel |
Address | Irvine, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-08-25 |
Posted at | 9 months ago |
At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- Measures and reports ROI of campaigns and initiatives
- Plans, executes and controls annual global marketing communication plan focusing on key market campaigns and innovation launches
- Executes inbound and outbound marketing strategy
- Develops overall content strategy
- Supports and drives implementation of series of market and customer activation related topics in line with overall business strategy
- Supports external short and long term marketing comm-n to capture market trends and impact growth and awareness profitability globally Utilizes innovative communication channels to engage with various customer audiences
- Develops global messaging, positioning, campaigns, promotion and product launches
- Co-develops brand strategy (brand position, brand equities development)
- Analyzes and builds different future scenarios to create new paths of business and communication channels
- Manages social media globally; manages and develops digital backbones e.g. PIM & DAM, website
- Drives and executes market and customer activation strategies within current and new markets
- Provides framework and guidance for execution in region(s)
YOUR SKILLS
- Minimum 10 years of solid experience in marketing and communications
- Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation.
- Analytical with meticulous attention to detail, translate business and marketing strategy into an acquisition plan.
- Proven project management experience and handling multiple projects simultaneously.
- Resourceful, results driven and able to work effectively in a matrix environment and tight deadlines.
- Hands-on experience with marketing automation (Marketo preferred) and account-based marketing.
- Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different culture.
- Creative, innovative and team-player.
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