Product Marketing Manager, Creative

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
We are seeking a passionate and driven creative product marketing manager to join our SMB growth team. In this role, your north star metric will focus on organic content production, and you will work in close partnership with the Product team, User team, Consumer Insights team, Marketing team, Creative team and third-party agencies. This role involves close collaboration with in-market sales, global product marketing, business marketing, and operations teams in a high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert for our ads platform and ecosystem are key skills.
Roles and Responsibilities
1. Conduct research into business owners, agencies, creators and competitors to understand their creative production philosophy and needs.
2. Turn the insights into actionable deliverables, including but not limited to product functions or third-party solution packages that help business owners up their creative game.
3. Own all aspects of campaign execution, ranging from campaign calendar planning to content ideation & creation, from explorative concept validation to best practice scale-up.
4. Identify relevant and significant ways to further engage and educate our audience.
5. Track and analyze key content metrics and identify rooms for further improvement and growth.
Qualifications
1. Undergraduate degree or above.
2. A minimum of 5 years of working experience with 2 years of experience working with agency and 2 years of overseas experience.
3. Familiar with mainstream video production tools and UGC ecosystem.
4. Able to influence and lead cross-function and cross-geography mid-level cooperations.
5. Capable of structuring concepts into actions and making data driven decisions.
6. Innovative and adventurous in navigating through uncertainties.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]