Vertical Product Marketing Manager, Lifestyle

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, sales people on one end; and the product & engineering teams on the other end. We are responsible for building go to market strategy & activating sales to scale all our advertising solutions. Additionally we partner closely with product management teams to build the right product roadmaps for our advertising clients.
This individual will focus on building solutions & products that drive Performance advertising revenue for TikTok. This individual has a deep understanding of Performance advertising, understands client needs in the eCommerce/DTC space and can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.
Responsibilities:
- Plan, define and lead go-to-market strategy along with the key sales leadership on Lifestyle Verticals - eCommerce/Retail/Beauty. Inclusive of sales enablement/empowerment, product positioning, partnering with XFN teams to develop product adoption plans
- Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning
Qualifications
Qualifications:
- BA/BS degree
- 10+ years of experience in product marketing, product strategy or product management with advertising technology products (this does not mean total years of experience)
- 5+ years experience working with or in the direct response/performance advertising industry
- Experience partnering with global teams and/or engineering to represent market requirements
- Experience taking products through their full lifecycle and developing go-to-market strategies
- Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]