Principal Of Mta And Mmm

As part of the larger Performance Driven Marketing (PDM) team, the Principal of MTA and MMM Corporate Brands is a key leadership position enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This individual possesses deep understanding of marketing analytics, measurement, and strategic insights. They work cross-functionally and collaboratively providing media spend and actionable attribution insights into the enterprise business marketing teams.
Key roles and responsibilities include:

• Elevate MMM and MTA findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
• Expert manager of MMM and MTA SaaS tools.
• Leading the delivery of multi-touch attribution (MTA) and media mix model (MMM) insights for the GM Corporate brands (OnStar, CCA, Parts, CarBravo, …), helping them to tie back the media touches to both online and offline conversions.
• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of the MTA and MMM programs.
• Partner with agency and consultant teams to ensure data quality and accuracy
• Help internal clients understand the MMM and MTA data and how it relates to their business objectives.

Additional
Experience and Skills Required

• Master’s or MBA degree in an analytical field preferred, but not required.
• Ability to integrate data and findings from a variety of data sources and present a holistic view of a position.
• Strong team building and project leadership skills.
• 10+ years of Media Measurement, Marketing Mix Models and Multitouch Attribution experience.
• Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude and an ability to work well with internal GM clients and suppliers.
• Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights.
• Proven capability to think systemically, strategically, and analytically while executing decisively.
• Extensive client facing, senior leadership presentation experience.
• 10+ Advanced Analytics, or Market Research Experience.

Technical Skills

• Experience utilizing analytical software tools and packages.
• Experience using MMM and/or MTA software solutions.
• Experience with PowerPoint, Excel, and Power BI.
• Experience with statistical methods, econometric analysis, and experimentation techniques.

Compensation:

• The expected base compensation for this role is: ($112,141 - $175,401). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

, #gmremote
This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Discount on GM vehicles for you, your family and friends.
• Tuition assistance and student loan refinancing;

Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.