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Pomellato: Head Of Marketing & Communications

Company

Groupe Kering
Address , New York, Ny
Employment type FULL_TIME
Salary $180,000 - $210,000 a year
Expires 2023-06-13
Posted at 1 year ago
Job Description
Summary
Pomellato is the first global luxury Italian fashion fine jeweler, unconventional, colourful. Established in Milan in 1967, Pomellato stands out on the international scene for its unique design, blending impeccable craftsmanship and contemporary spirit. Timeless and fashionable, the brand was the first to introduce the prêt-à-porter vision into the world of jewelry, infusing classic tradition with a new twist. Crafted by the hands of expert goldsmiths, its creations heighten colorful gems through innovative stone cutting and setting techniques, which over time have come to define a consistent, unmistakable and iconic style. The mission to bring the jewel out of the safe and wear it every day embodies the attitude and personality of the women who inspire the brand: self-confident, creative, sensual, unconventional. Today Pomellato is a global luxury jewelry brand with over 60 flagship boutiques and corners around the world.
Our Opportunity:
We are currently looking for a Head of Marketing & Communications for the Americas Region. This role plays an integral role of promoting the Pomellato brand in the Americas Region in collaboration with the Global HQ. The Head of Marketing & Communications – Americas will lead the marketing and communications team, as well as participate in the execution of a strategic marketing and communications plan that covers all duties related to brand visibility, cultivating national & global brand awareness through editorial, VIP, influencer relationships, events, and strategies in the America’s market. This role will report to: President & CEO - Americas
How you will contribute:
Communications Strategy, Vision
Creation and implementation of an integrated market-wide strategic communications plan for both media and editorial to broaden awareness to the brand in the Americas market.
Co-create a Brand/PR strategy that will foster and grow senior level media relations across fashion, tech, e-commerce, retail, entertainment and consumer press.
Identify, implement and manage the communication strategy across a wide range of communication vehicles (social, print, digital, conferences, events).
Identify challenges and emerging issues faced by the Americas market. Work with staff and President to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
Work with central to create event formats with relevant adaptations for the USA
Develop yearly advertising plan
Communications Operations
Serve as local touchpoint on media and editorial interactions in the market that help promote and/or impact the organization and actively cultivate and manage press relationships to ensure coverage of the brand Exercise judgement to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed
Lead and execute Americas Region Corporate Brand events
Oversee or execute as needed, the development of all print and branded materials
Manage relationships with any communications-related vendors or consultants
Develop relations with the relevant digital influencer community.
Monitor competitive environment via daily review of competitive/industry news
Lead monthly recap with local and central management
Oversee, or execute as needed, all copy intended for public consumption to ensure its alignment with the strategic communications plan
Establish and report on measurable objectives for PR coverage/value and ROI on brand events and advertising
Work with Marketing team to provide communications support for the company by converting PR materials and media coverage into marketing tools and other brand awareness presentations
Marketing
Oversee the development of the retail strategy around client engagement, store activations, events and incentives for the network of 4 stores in North America and 5 stores in Mexico directly
Oversee the development of strategies for sales success on new product launches and re-launches in the market.
Ensure collaboration with Wholesale team to define strategy and increase brand awareness and penetration by door.
Ensure all initiatives meet global guidelines & standards
Monitor & measure Budget, ROI and KPI’s
Team Development and Management
Recruit and manage a Marketing & Communications team to support the development and execute the marketing & communications strategy
Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
Monitor and develop staff using a supportive and collaborative approach on a consistent basis
Who you are:
Bachelor’s Degree; Marketing, Communication or Public Relations;
5-8 years of Public Relations and Media Relations experience;
Demonstrated skills, knowledge and experience in the design and execution of communications and public relations activities with luxury fashion/accessories;
Strong relationships with key editors and influencers at leading media outlets, blogs and within brands market environment;
Strong interpersonal and communications skills and the ability to work effectively with a wide range of media outlets;
Excellent oral and written communication skills
Experience in digital, commerce, fashion and entertainment industry
Strong creative, strategic, analytical and project management skills
Proficiency in Microsoft Word/Excel/Outlook/PowerPoint
Highly motivated, strategic thinking and self-starting individual
Ability to multi-task in a fast paced environment
Strong organizational and project management skills
Domestic and international travel
Prior Luxury fashion/jewelry industry experience preferred
A reasonable estimate of the current salary is $180,000 - $210,000 per year
Job Type
Regular
Start Date
2023-05-08
Schedule
Full time
Organization
Pomellato USA Inc