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Head Of Global Fan Marketing
Company | National Basketball Association (NBA) |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Spectator Sports |
Expires | 2023-07-26 |
Posted at | 10 months ago |
WORK OPTION: Hybrid
- Oversee team of five direct reports and overall team of 12.
- Partner with NBA affiliate leagues and team marketing organizations to ensure coordination, visibility, and alignment in overall campaigns.
- Coordinate with regional teams to ensure fan growth strategy is aligned globally and ensure cohesive brand messaging across all markets.
- Partner with Strategy and Insights team to drive data and research projects and analyze market trends and consumer insights to identify target audience opportunities for growth and optimization.
- Lead the marketing planning and strategy for the end-to-end integrated go-to-market campaigns across channels including TV, digital, out-of-home, email, influencer, social, web 3, paid media, experiential, and partner platforms.
- Manage a team of marketing professionals, providing mentorship and guidance to ensure their success and growth.
- Develop and implement global marketing strategies that build the brand, drive fan audience growth, engagement, and viewership.
- Collaborate with cross-functional teams to ensure cohesive and effective execution of marketing initiatives, including creative, media, partnerships, publicity, social, and content teams.
- Build and maintain strong relationships with key stakeholders, including senior leadership, external partners, and vendors.
- Monitor and report on the performance of marketing initiatives, providing actionable insights to drive continuous improvement.
- Ensure that all marketing activities are aligned with the company's overall business goals and objectives.
- 10+ years of marketing and leadership experience; entertainment or sports marketing experience preferred.
- Strong entertainment marketing skills, with a deep understanding of viewership.
- Proven track record of driving 360 marketing on all platforms.
- Exceptional people management skills, and an ability to collaborate well cross functionally.
- Ability to run large scale cross channel campaigns, and drive tune in.
- Ability to measure brand impact and results to inform future opportunities and grow the global fan base.
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